Print 42 comment(s) - last by CharonPDX.. on Oct 14 at 1:12 PM

It's also cutting the price of the the 2014 Prius Plug-in Advanced model by $4,620

Toyota is dropping the price of two of its Prius Plug-in models in an effort to keep up with the competition.

According to The Detroit News, Toyota lowered the price of the 2014 Prius Plug-in hybrid by 6 percent ($2,010) to $29,990 and the 2014 Prius Plug-in Advanced model by 11 percent ($4,620) to $34,905. 

“It’s dictated by market conditions," said Moe Durand, a Toyota spokesman. "When somebody starts that trend of allowing a little softer prices, market demand can determine price."

The latest cuts are likely an effort to reach annual sales goals, which is 12,000 Prius' sold for 2013. For the first nine months, Toyota has only sold 8,000. 

Many other automakers have been lowering prices this year, such as General Motors, which cut the Volt's price by $5,000 to $34,995; Ford, which cut the price of the Focus EV by $4,000 to $35,200, and Nissan, which slashed the Leaf's price by 18 percent earlier this year to $28,800 (and has seen a significant sales increase since).

Earlier this month, Toyota said it would pass on electric vehicles to focus more heavily on hydrogen fuel cell technology and continue releasing hybrid vehicles. For instance, the automaker said it would release 15 new hybrids and unveil its first hydrogen fuel cell vehicle by 2015. 

Toyota is focused on its next-generation Prius as well, which is expected to have better batteries with higher energy density. The company said it's using nickel-metal hydride and lithium-ion where necessary and even upped its research on new battery technologies like solid state and lithium air as well as magnesium. The Prius will also feature smaller electric motors; thermal efficiency of the gasoline engine will be boosted from 38.5 percent in current models to 40 percent in the next-generation; the use of Toyota New Global Architecture (TNGA) will allow for a lower center of gravity and increased structural rigidity, and better aerodynamics will offer an all-new exterior design.

Source: The Detroit News

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By headbox on 10/10/2013 2:24:53 PM , Rating: 2
Make sure you keep your windows rolled up when driving this car around town- hot babes will be rushing out into the road trying to dive into your car! Especially the "Sea Glass Pearl" color!

RE: Warning!
By FITCamaro on 10/10/2013 2:34:56 PM , Rating: 1
Do they have a Prius in GTA V? So I can blow them up?

RE: Warning!
By AMDftw on 10/10/2013 2:50:51 PM , Rating: 2
yes, yes they do.. Sad to say, they are fast in the game... I still prefer my GTO and Silverado's.

RE: Warning!
By FITCamaro on 10/11/2013 8:34:03 AM , Rating: 2
A Prius is fast in the game? Rockstar having a sense of humor?

RE: Warning!
By CharonPDX on 10/14/2013 1:12:05 PM , Rating: 2
Well, I'd need to know how fast "fast" is...

My Prius has gotten over 100 MPH a few times - including going up the Rockies. Here's a video of a Prius-C hitting 113 MPH (181 km/h):

I see other claims that the Prius is electronically-limited to 112 MPH.

RE: Warning!
By Flunk on 10/10/2013 4:00:28 PM , Rating: 2
I don't know where you live but that would really work in most cities. I'd say the ratio of women who care about the environment vs women who care how fast a car is is pretty slanted the environment's way.

RE: Warning!
By Spuke on 10/10/2013 4:07:43 PM , Rating: 2
Women are practical, generally, so them driving a fuel efficient car is not surprising.

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