Print 116 comment(s) - last by TakinYourPoint.. on Oct 22 at 4:01 PM

Workers in the division will be reassigned

In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.

A rumor surfaced in March of this year that Panasonic would be exiting the plasma television market. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.

Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its recent exit from the consumer smartphone market). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.

Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.

Reuters’ sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company. 

Source: Reuters

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Too bad
By Makaveli on 10/9/2013 7:46:39 PM , Rating: 2
i'm on a 64'E8000 Samsung plasma and can confirm its great in gaming mode.

And the picture on this plasma is better than any LCD/LED i've seen so far.

RE: Too bad
By Kiffberet on 10/10/2013 8:06:21 AM , Rating: 2
If Panasonic make such awesome Plasmas, why would they stop making them?

'Cause they make the best Plasmas that nobody wants.

There are cheaper alternatives where 95% of the population can't tell the difference in PQ or give a sh1t.

That's the market they need to aim for to survive...

RE: Too bad
By superstition on 10/10/2013 5:09:00 PM , Rating: 2
The best product does not always succeed in the market. Marketing can do a lot. Plus, the type of people who buy the product (the consumer profile) makes a huge difference. A product may be objectively better, but that doesn't mean it matches the consumer profile.

Plasma does have a few significant drawbacks:

1. Image retention. (I don't believe that it has been eliminated, although some people claim the latest models don't have it. My 2008 model certainly has it when connected to a computer. It never has problems with TV content.)

2. Less brightness. This is only a problem for people who want to use the panel in poor lighting. However, there are usage scenarios that involve poor lighting, such as TVs in brightly-lit public areas. Also, more expensive models have higher brightness.

3. Power consumption. This is only significant for certain situations, like wall TVs in brightly lit public areas. For home use in a properly lit room, it's not an issue.

4. "Buzzing." Fan noise can be an issue because of the mostly irrational consumer demand for thin televisions. This makes it more important to place the TV in proper lighting so it doesn't have to run as hot.

But, plasma:

1. Offers less costly square inches. Plasma tends to be cheaper per square inch than LCD, especially in terms of picture quality per square inch per dollar. Panasonic offers some very inexpensive large size plasma TVs.

2. Offers better contrast ratio than LCD.

3. Offers faster pixel speed than LCD (less motion blur.)

4. Doesn't have LCD's uniformity problems (especially edge-lit LCD models.)

5. Doesn't suffer from LED backlighting blue or green tinting.

6. Doesn't suffer from clouding caused by the polishing process.

Just the first one alone makes plasma compelling. But, it takes marketing and consumers who care about picture quality. Many consumers think plasma TVs are hot, expensive, noisy, don't last long, and use huge amounts of power.

RE: Too bad
By superstition on 10/10/2013 10:57:47 PM , Rating: 2
Also, compared to "white" LED, plasma generally has a larger color gamut. The new GB-LED is going to help with that some, though.

RE: Too bad
By Ktracho on 10/11/2013 1:28:57 PM , Rating: 2
I recently bought a 50" Panasonic plasma TV at Costco for $630. I don't claim it's the best TV ever, but it has some "smart" features, and it was cheaper than almost all the LCD TVs I looked at, except for maybe the ones that don't have any "smart" features. I am satisfied, though I only use it at night, mostly to watch movies on the weekends.

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
Related Articles

Most Popular ArticlesFree Windows 10 offer ends July 29th, 2016: 10 Reasons to Upgrade Immediately
July 22, 2016, 9:19 PM
Top 5 Smart Watches
July 21, 2016, 11:48 PM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki