Panasonic to Exit Plasma TV Business by March 2014
October 9, 2013 10:30 AM
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Workers in the division will be reassigned
In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.
A rumor surfaced in March of this year that Panasonic would be
exiting the plasma television market
. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.
Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its
recent exit from the consumer smartphone market
). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.
Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.
sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company.
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RE: Too bad
10/9/2013 6:12:00 PM
No, the differences are as bigger than they've ever been, because modern plasmas acheive true black (old plasmas emit no light from a grey screen, which is not the same) and have far, far superior colour range and reproduction. Samsung's LCD TVs have the highest contrast of any and they are not able to acheive 1% of the contrast of the best plasma TVs.
With Panasonic shutting down their plasma business the very best on the market is no longer available, thankfully Samsung (and reportedly LG as well, although I've only seen their low-end and midrange sets, which are awful) still makes well performing products (their Series 8 model plasmas are superb).
Hopefully my current Plasma TV lasts until OLED TVs are better and more commonplace.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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