Print 116 comment(s) - last by TakinYourPoint.. on Oct 22 at 4:01 PM

Workers in the division will be reassigned

In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.

A rumor surfaced in March of this year that Panasonic would be exiting the plasma television market. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.

Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its recent exit from the consumer smartphone market). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.

Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.

Reuters’ sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company. 

Source: Reuters

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Too bad
By TakinYourPoints on 10/9/2013 3:27:20 PM , Rating: 2
The other thing to note is that while LCDs are brighter, plasmas are by no means dim. Often times the extra light capacity of LCDs are wasted. It only really matters in the brightest of rooms with no light control. Watching an ultra-bright TV at night or with any sort of light control (ie - curtains) makes no sense, it is both unnecessary and fatiguing.

RE: Too bad
By althaz on 10/10/2013 5:26:24 AM , Rating: 2
IMO the extra light capacity of LCDs is ALWAYS wasted, it's incredibly rare to find a well set-up plasma TV at anything even approaching maximum brightness, for modern LED backlit LCDs the recommend settings will turn the backlight down to about 20%.

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke
Related Articles

Most Popular ArticlesTop 5 Smart Watches
July 21, 2016, 11:48 PM
Free Windows 10 offer ends July 29th, 2016: 10 Reasons to Upgrade Immediately
July 22, 2016, 9:19 PM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki