Panasonic to Exit Plasma TV Business by March 2014
October 9, 2013 10:30 AM
comment(s) - last by
Workers in the division will be reassigned
In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.
A rumor surfaced in March of this year that Panasonic would be
exiting the plasma television market
. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.
Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its
recent exit from the consumer smartphone market
). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.
Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.
sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company.
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RE: Too bad
10/9/2013 3:14:07 PM
CNET says the high-end plasmas do much better in bright rooms than the low-end models.
Really, though, someone who is particularly concerned about picture quality has no business subjecting their monitor to bright lighting in the first place.
If someone wants to watch their TV in harsh lighting they shouldn't worry about it being a low-grade LCD. It will save power, too, since plasmas are much more power efficient (and quieter) when in dim lighting so the brightness doesn't have to be cranked.
RE: Too bad
10/9/2013 3:27:20 PM
The other thing to note is that while LCDs are brighter, plasmas are by no means dim. Often times the extra light capacity of LCDs are wasted. It only really matters in the brightest of rooms with no light control. Watching an ultra-bright TV at night or with any sort of light control (ie - curtains) makes no sense, it is both unnecessary and fatiguing.
RE: Too bad
10/10/2013 5:26:24 AM
IMO the extra light capacity of LCDs is ALWAYS wasted, it's incredibly rare to find a well set-up plasma TV at anything even approaching maximum brightness, for modern LED backlit LCDs the recommend settings will turn the backlight down to about 20%.
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