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Workers in the division will be reassigned

In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.

A rumor surfaced in March of this year that Panasonic would be exiting the plasma television market. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.

Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its recent exit from the consumer smartphone market). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.

Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.

Reuters’ sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company. 

Source: Reuters

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A foolish decision
By superstition on 10/9/2013 2:37:11 PM , Rating: 2
Panasonic should have at least continued to sell the top-quality model for a premium price. It wouldn't require any R&D.

A-MVA LCDs offer decent contrast ratio (unlike IPS), but it suffers from off-angle contrast washout. IPS panels suffer from IPS glow at angles, and clouding. Plasma doesn't.

A-MVA LCDs are slower. Their pixels are not as fast. For watching sports a plasma is much better. Strobing backlights and two-pass backlights (see the new EIZO for satellite viewing) may help.

Many LCD manufacturers subject buyers to a panel lottery, so they don't know if they'll get A-MVA, C-MVA, or IPS. That is not only unacceptable buy certainly a disadvantage in comparison with buying a Panasonic plasma.

The power consumption argument is particularly silly since instead of watching TV people could be doing work. Watching TV is a leisure activity and a bit of power usage is hardly the end all and be all.

Most LCD TVs use PWM and they flicker. "White" LED backlighting also may give off more UV and blue light, which is hard on the retinas.

Top-quality Panasonic plasmas have less trouble with bright rooms and glare than the low end models.

Sometimes the best product doesn't win in the market. This is an example of that. Plasma is still be best TV technology overall. The only area where it really falls down is in terms of use as a computer screen. Burn-in is still an issue. Most LCDs don't work well for that either, though because of high input lag thanks to their processing overhead and lack of full color support for rendering good text.

RE: A foolish decision
By superstition on 10/9/2013 2:38:33 PM , Rating: 2
As for OLED, blue pixels still have longevity problems.

RE: A foolish decision
By Spuke on 10/9/2013 2:51:21 PM , Rating: 1
As for OLED, blue pixels still have longevity problems.
And plasma's had severe burn in issues when they came out. Like EVERYTHING else, it will be fixed and become a thing of the past.

RE: A foolish decision
By superstition on 10/9/2013 3:10:45 PM , Rating: 2
The two posts you replied to address the present, not a speculative future or an irrelevant past.

Plasma and OLED are not the same technologies so the history of plasma development does not guarantee the same outcome for OLED.

RE: A foolish decision
By Spuke on 10/9/2013 6:19:32 PM , Rating: 1
Again, says you.

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