Panasonic to Exit Plasma TV Business by March 2014
October 9, 2013 10:30 AM
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Workers in the division will be reassigned
In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.
A rumor surfaced in March of this year that Panasonic would be
exiting the plasma television market
. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.
Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its
recent exit from the consumer smartphone market
). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.
Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.
sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company.
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RE: Sad day
10/9/2013 2:18:02 PM
If I'm not mistaken Pioneer sold their plasma technology to Panasonic and yes since then the Kuro line until now the Panasonic plasma lines there is no rival in picture quality. I'm glad I bought my Panasonic ST50 last year. There is just no comparing its beauty to any LCD (LED included).
Fortunately there is OLED in the horizon that would trump all these so I'll be looking into that if my plasma died in the future. Won't touch LCD unless it's just for the kids to play their games and cartoons on.
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
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