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Workers in the division will be reassigned

In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.

A rumor surfaced in March of this year that Panasonic would be exiting the plasma television market. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.

 
Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its recent exit from the consumer smartphone market). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.

Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.

Reuters’ sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company. 

Source: Reuters



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RE: Too bad
By 3DoubleD on 10/9/2013 12:46:34 PM , Rating: 5
Agreed, the difference is night and day. I will never buy an LCD TV - absolutely hideous picture.

Plasma or projector. Hopefully OLED improves quickly to fill this gap, but a lot of work needs to be done with regards to color accuracy, not to mention price.

A sad day indeed. Good thing I've been planning my next TV purchase (been primarily eyeing the panasonic plasmas) on either Black Friday or Boxing Day. Clearly I shouldn't hold back as no reasonable upgrade option will be available for a long time.


RE: Too bad
By Mitch101 on 10/9/2013 2:58:17 PM , Rating: 2
I think the problems of OLED Blue lifespan have been solved but I could be wrong. Still I hear the issue is attorneys battling one another on who has the rights to what. I think attorneys are to blame for not having OLED today.


RE: Too bad
By superstition on 10/9/2013 3:05:08 PM , Rating: 2
They haven't been solved, but one company has tried to work around it by using a big white subpixel for general illumination. That makes it possible for the blue subpixels to do less work. However, the company made the blue subpixels smaller which in turn reduces their longevity.


RE: Too bad
By DocScience on 10/9/2013 5:34:52 PM , Rating: 2
As I recall, the latest OLED blues are up to 33,000 hours, well above the 20,000 generally believed to the threshold for burn resistance.


RE: Too bad
By superstition on 10/10/2013 4:52:53 PM , Rating: 2
The engineer who developed the white subpixel solution said blue subpixels are still not where they want them to be in terms of longevity. Even with the band-aid of the white subpixels, the estimated lifespan (which is likely optimistic) for the blue subpixels is just ten years.


RE: Too bad
By tng on 10/9/13, Rating: -1
RE: Too bad
By superstition on 10/9/2013 3:26:42 PM , Rating: 2
What a silly post. It doesn't take that much effort to look at CNET reviews or something to discover which TV has a better picture than another.


RE: Too bad
By tng on 10/9/13, Rating: -1
RE: Too bad
By degobah77 on 10/9/2013 4:25:57 PM , Rating: 2
I like being outside too, doesn't mean I can't appreciate high end PQ when I do decide to watch some TV.

What, you can't have more than one interest, it's one thing or the other and no middle ground?


RE: Too bad
By tng on 10/9/13, Rating: -1
RE: Too bad
By degobah77 on 10/9/2013 4:50:39 PM , Rating: 5
When I'm done skydiving, jetskiing, hiking Mt. Everest, sailing the Atlantic, scuba diving in the tropics, skiing down a mountain in British Columbia, flying my stunt kite, building a community playground, winning my beach volleyball game, coaching my little league game, handing out flyers for the clean water act, picnicing in the park, mowing my lawn, building my halfpipe, kitesurfing, and sitting on the dock of the mutha'uckin' bay, I'm gonna go home and watch my bad ass PLASMA because it's GOD. Ok?


RE: Too bad
By Spuke on 10/9/2013 5:41:40 PM , Rating: 2
quote:
sitting on the dock of the mutha'uckin' bay
LMAO!!!!!


RE: Too bad
By 3DoubleD on 10/10/2013 8:28:48 AM , Rating: 2
LOL

That was maybe one of the best replies I've read this year!


RE: Too bad
By shuninxuo on 10/11/2013 11:48:14 PM , Rating: 1
If you have so many better things to do than watch TV or care about the picture quality or the technologies behind it, don't you have better things to do than read an article about TVs and post moronic posts telling others to get a life?

Why don't you go outside, have sex with a tree and take a dump on a squirrel.

Leave the discussion about this topic to the people who are actually interested in the subject.


RE: Too bad
By tng on 10/15/2013 5:29:30 PM , Rating: 2
quote:
Why don't you go outside, have sex with a tree and take a dump on a squirrel.
LOL, you know my ex and her dog? Really I didn't do that, don't care what she said!


RE: Too bad
By CaedenV on 10/9/2013 4:33:03 PM , Rating: 3
Screw the outdoors! All it does is give you allergies and skin cancer. All of you outdoors and green types are just working for the trees. If I have learned anything from the internet, it is that Nature Hates You (youtube).

Stay inside and enjoy the nice glow of a TV in the basement!


"And boy have we patented it!" -- Steve Jobs, Macworld 2007

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