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Workers in the division will be reassigned

In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.

A rumor surfaced in March of this year that Panasonic would be exiting the plasma television market. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.

 
Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its recent exit from the consumer smartphone market). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.

Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.

Reuters’ sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company. 

Source: Reuters



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RE: Too bad
By Spuke on 10/9/2013 12:33:20 PM , Rating: 2
quote:
The only hope now is that Panasonic focuses on OLED and brings large OLED screens to market with proper pricing rather than the eye-bleeding prices LG and Samsung OLED sets currently have.
Why would their pricing be any different than the other players on the market? Plasma's were priced even more ridiculously when they hit the market. OLED is dirt cheap comparatively. If I had a dedicated home theater there would definitely be a OLED TV in it (specifically LG's 77" OLED 4K TV).


RE: Too bad
By superstition on 10/9/2013 2:42:36 PM , Rating: 2
The cost-benefit ratio of OLED TVs today does not compare to the improvement offered by plasmas when compared to CRTs and projection screens.

More importantly, plasmas offer competitive pictures today for a much lower price. OLED is still a gimmick at current pricing and with its concerns over blue pixel longevity.


RE: Too bad
By Spuke on 10/9/13, Rating: 0
RE: Too bad
By superstition on 10/9/2013 3:07:14 PM , Rating: 2
and CNET, and plenty of others.

Right now, plasma gives people more square inches of quality picture than any other technology for the money. Plus, they offer excellent color, contrast ratio, and motion performance.

No other technology beats plasma at the moment for the price.


RE: Too bad
By Spuke on 10/9/13, Rating: 0
RE: Too bad
By kwrzesien on 10/9/2013 4:30:46 PM , Rating: 2
If you have a dedicated home theater or media room you need to go big & projector (or go home?). Nothing less than 120" should do, and 130-140" sizes are very practical with decent lumen levels from a good Sony or JVC projector and a quality screen (which one depends greatly on your room and lighting, my media room even has windows in the back and it still looks great - it just looks better at night!) That and a great subwoofer and the experience is 1000% more enjoyable, in fact renting HDX Vudu movies has replaced going to the theaters. Go ahead an take that deep dive into AVSForums and you will never look back! :)


RE: Too bad
By Spuke on 10/9/2013 6:11:18 PM , Rating: 2
In all honesty, I would have a projector AND that TV if I had a dedicated home theater (TV would be behind the screen). Oh and I'm very familiar with AVSForums. :)


RE: Too bad
By Mint on 10/9/2013 9:09:27 PM , Rating: 2
Projectors don't get you great real-world blacks, because they have to shine on a white (or whitish) screen. Unless you watch in complete darkness and have all materials covered in black felt, room illumination will give you mediocre blacks. Older or lower-end plasmas also have this problem to a lesser degree (the ones with grayish screens when off).

OLED (and top end plasma) will always give you better picture quality than a projector. The only reason to get a projector is for size and/or cost.


RE: Too bad
By Dr. Kenneth Noisewater on 10/11/2013 7:23:38 PM , Rating: 2
My 70" Vizio LCD is silent and has passive 3D, my 50" 720p plasma is slightly less so and has no 3D. Are there any affordable front projectors that are silent, have passive 3D, and have comparable color gamut and black levels to the latest LCD sets (with zoned LED backlights)? Spinning wheels and cooling fans just won't do, since I had the latter with a 56" RPTV, and I don't have a dedicated room to build a shushing enclosure with adequate ventilation around a projector.


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