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Workers in the division will be reassigned

In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.

A rumor surfaced in March of this year that Panasonic would be exiting the plasma television market. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.

Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its recent exit from the consumer smartphone market). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.

Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.

Reuters’ sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company. 

Source: Reuters

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By CBRworm on 10/9/2013 12:05:38 PM , Rating: 2
I have 3 Panasonic Plasma's, one Sony Bravia LCD and one Samsung smart LCD. I bought them all for different needs.

I love the Plasma's and only have two complaints - heat and power consumption - topping 700 watts on a white screen, and there is still some burn in - very minor compared to the past but it is still there. I guess that is 3 complaints. None of mine buzz, and the fans are silent - although they make dust trails up the walls...

The ONLY LCD that I prefer the picture of over my Panasonic's is my brothers Sharp Elite 70". That TV really looks great - the others are much better than they were, but not good enough to sway me from plasma.

Since I can't afford the ELITE series, I will have to stick with my plasmas until they die.

What I am really impressed with is the thinness of the new LCD's, my Samsung can be hung with a wire like a picture frame. Plasma's could never get to that point.

RE: Plasma
By superflex on 10/9/2013 1:59:55 PM , Rating: 2
The annual power consumption difference between a plasma and LCD amounts to one fill up at the gas station.
Let me guess. Your doing it for Mother Earth?

RE: Plasma
By Monkey's Uncle on 10/9/2013 3:04:44 PM , Rating: 1
Well, I'm doing my part and not using that $50 worth of electricity every year? What about you?

If you aren't part of the solution, you are part of the problem.

RE: Plasma
By superstition on 10/9/2013 3:09:01 PM , Rating: 2
I take it you don't watch TV. And, if you do you got a free second-hand set rather than pollute the Earth and waste energy by promoting the manufacture of new ones.

RE: Plasma
By TakinYourPoints on 10/9/2013 3:31:29 PM , Rating: 2
The difference isn't even that much. We're talking about a $15 difference per year on a 60" screen, and that's if you watch a lot of TV. For most people the difference is closer to $5-$10

"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
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