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Workers in the division will be reassigned

In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.

A rumor surfaced in March of this year that Panasonic would be exiting the plasma television market. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.

Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its recent exit from the consumer smartphone market). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.

Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.

Reuters’ sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company. 

Source: Reuters

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Sad day
By robinthakur on 10/9/2013 11:43:19 AM , Rating: 2
This is a very sad day, similar to when Pioneer stopped making their legendary Televisions, which are still superior in many ways after many years of being off the market. If you look at any television review site worth its salt, the reference quality picture is achieved by the top of the line ZT, GT and VT Panasonic plasmas and has been for the past several years since Pioneer stopped producing. LED screens are frequently a compromise with lots of faults commonplace like Dirty Screen effect (DSE) light pooling, unnatural motion and loss of resolution in motion. It's not the first time that the superior technology has lost out though, but incredibly sad nevertheless for those that value accurate reference level displays. I wonder when Samsung will stop making them, and whether this includes their professional installation Plasma TVs!

RE: Sad day
By SteelRing on 10/9/2013 2:18:02 PM , Rating: 2
If I'm not mistaken Pioneer sold their plasma technology to Panasonic and yes since then the Kuro line until now the Panasonic plasma lines there is no rival in picture quality. I'm glad I bought my Panasonic ST50 last year. There is just no comparing its beauty to any LCD (LED included).

Fortunately there is OLED in the horizon that would trump all these so I'll be looking into that if my plasma died in the future. Won't touch LCD unless it's just for the kids to play their games and cartoons on.

RE: Sad day
By TakinYourPoints on 10/9/2013 3:14:08 PM , Rating: 1
I have the last generation Pioneer Elite reference monitor. It sucks that Panasonic is exiting the plasma business, but at least its happening when their high end sets are roughly where the Kuro was in picture quality back in 2008.

Might be time to pick up a 65" VT60...

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke
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