Print 116 comment(s) - last by TakinYourPoint.. on Oct 22 at 4:01 PM

Workers in the division will be reassigned

In previous years, plasma technology was very popular with consumers that demanded large-screen televisions. However, as LCD technology became cheaper and image quality improved, the demand for plasma TVs has dwindled dramatically.

A rumor surfaced in March of this year that Panasonic would be exiting the plasma television market. That exit has now been confirmed according to sources that claim to be familiar with the company’s plans. The sources claim that Panasonic will leave the plasma television panel market by the end of March 2014.

Panasonic has continued to eliminate areas of its business that have performed poorly (as witnessed by its recent exit from the consumer smartphone market). Plasma televisions accounted for less than 6% of global shipments in 2012 compared to 87% for LCD TVs.

Sony, Panasonic, and Sharp combined for less than 20% of the worldwide flat-panel TV market by revenue. Samsung has 27.7% of the overall market while LG has 15%.

Reuters’ sources also tipped that the several hundred workers that are currently employed at Panasonic in the plasma television operation will be moved to other divisions within the company. 

Source: Reuters

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RE: Too bad
By tayb on 10/9/2013 11:42:05 AM , Rating: 5
OLED is the only technology that can compete with plasma for color accuracy and blacks. LCD and traditional LED really can't even come close.

The downsides are the heat, power consumption, noise, and the glare. The glare is what really killed them. They just don't look good in a showroom filled with fluorescent lighting.

RE: Too bad
By 3DoubleD on 10/9/2013 12:51:22 PM , Rating: 2
Yes, the glare is a huge problem. In a bright room, plasma is terrible and you have to make due with the shoddy LCD quality. In dim or dark environments though, plasma TVs just beats the pants off of LCD TVs.

I never found this as a problem though. Why am I sitting on the couch watching TV if it is a sunny day?

You are right though, in a brightly lit showroom, plasma is at a disadvantage. They also hung onto 720p far longer with plasmas than for LCDs. I'm not sure if it was intentional or not, but that couldn't have helped.

RE: Too bad
By superstition on 10/9/2013 3:14:07 PM , Rating: 2
CNET says the high-end plasmas do much better in bright rooms than the low-end models.

Really, though, someone who is particularly concerned about picture quality has no business subjecting their monitor to bright lighting in the first place.

If someone wants to watch their TV in harsh lighting they shouldn't worry about it being a low-grade LCD. It will save power, too, since plasmas are much more power efficient (and quieter) when in dim lighting so the brightness doesn't have to be cranked.

RE: Too bad
By TakinYourPoints on 10/9/2013 3:27:20 PM , Rating: 2
The other thing to note is that while LCDs are brighter, plasmas are by no means dim. Often times the extra light capacity of LCDs are wasted. It only really matters in the brightest of rooms with no light control. Watching an ultra-bright TV at night or with any sort of light control (ie - curtains) makes no sense, it is both unnecessary and fatiguing.

RE: Too bad
By althaz on 10/10/2013 5:26:24 AM , Rating: 2
IMO the extra light capacity of LCDs is ALWAYS wasted, it's incredibly rare to find a well set-up plasma TV at anything even approaching maximum brightness, for modern LED backlit LCDs the recommend settings will turn the backlight down to about 20%.

RE: Too bad
By tng on 10/9/2013 3:23:03 PM , Rating: 2
LCD and traditional LED really can't even come close.
What exactly is "traditional LED"?

RE: Too bad
By superstition on 10/9/2013 3:29:31 PM , Rating: 2
I would assume the reference is to "white" LED, especially edge-lit setups.

This would be in contrast with RGB-LED and similar setups that provide more accurate color.

RE: Too bad
By FITCamaro on 10/10/2013 8:19:37 AM , Rating: 2
Definitely don't have problems with glare in my house. Noise? Don't hear any. Even with the sound off. Heat and power consumption are valid. But its not like the TV heats up the room in my opinion.

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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