Qualcomm Withdraws Previous Statements About Apple's 64-Bit Chip Being "Marketing Gimmick"
October 9, 2013 8:13 AM
comment(s) - last by
A spokesperson said the statements were "inaccurate"
suddenly has an about-face regarding
64-bit A7 processor, which a company executive called a "marketing gimmick" just last week.
Anand Chandrasekher -- senior vice president and chief marketing officer at Qualcomm -- said last week that
Apple's 64-bit processor
in the new iPhone 5S doesn't offer a big enough reason for consumers to upgrade because 64-bit chips are needed for memory addressability beyond 4GB, and the iPhone 5S has only 1GB of DRAM. Hence, he concluded that 64-bit processors are not relevant in today's smartphones and tablets.
"I know there's a lot of noise because Apple did [64-bit] on their A7," said Chandrasekher. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."
However, Qualcomm is backtracking on
and now says that 64-bit processors are a necessary part of the future of mobile computing.
“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”
Qualcomm works closely with Apple and supplies modems for iPhones and iPads. Also, both companies design chips based on ARM architecture.
More specifically, the A7 chip is based on the ARMv8 instruction set, which is said to boost performance through quicker mathematical and security tasks. It also eliminates the inefficiencies in older ARM instructions, but some wonder how much credit the 64-bit processor can take for the heightened performance.
Apple released its
last month, which runs $199/$299/$399 for 16GB/32GB/64GB respectively.
Qualcomm provides its Snapdragon chips for Android and Windows Phone smartphones and tablets. It even plans to continue investing in chips made for Windows RT, which is a mobile version of Windows 8 that runs on ARM-based chips and has been criticized for failing to produce a full Windows 8 experience (it can't run legacy apps).
Qualcomm said it plans to offer a 64-bit processor in the future to keep up with chip designs and even cut manufacturing costs, but there's no set release date.
This article is over a month old, voting and posting comments is disabled
RE: Incorrect Pricing
10/10/2013 11:12:01 PM
Insulting gay people gratuitously should be embarrassing rather than something that earns a 5 rating. Grow up.
As for the rest of your post... banning subsidizing plans is compatible with capitalism how? You're going to tell people they don't have the freedom to accept such a contract because you don't happen to like them?
For all the plain folks common sense conservatism you're trying to channel in your post, it is pretty goofy. The vast majority of people have no idea about a lot of things, but let me know how becoming a dictator works out. Zimbabwe is calling.
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
Qualcomm Executive Dismisses Apple's 64-Bit A7 Chip, Dislikes Google Glass
October 2, 2013, 2:00 PM
Apple Announces $99 iPhone 5C, iPhone 5S with 64-bit A7 Processor and "Touch ID"
September 10, 2013, 1:15 PM
Quick Note: Kingston's 1 TB USB Stick Hits $899 on Lightning Deal
April 15, 2014, 3:35 PM
4/15/2014 Hardware Reviews
April 15, 2014, 11:30 AM
4/11/2014 Hardware Reviews
April 11, 2014, 11:03 AM
Global PC Shipments Declined 1.7 Percent in Q1 2014
April 10, 2014, 9:58 AM
Intel Previews Devil's Canyon Chip, "Black Book", and Broadwell
March 21, 2014, 8:15 AM
3/7/2014 Daily Hardware Reviews
March 7, 2014, 10:19 AM
Most Popular Articles
Cities to Carpoolers: Sharing Your Car is Illegal, We Will Seize Your Cars
April 4, 2014, 9:17 PM
Taiwan's AOU Claims to Have World's Highest-Res. OLED Smartphone Display
April 11, 2014, 1:44 PM
Navy Prepares for Historic First Live Test of a Rail Gun at Sea in 2016
April 9, 2014, 2:06 PM
It's Very Likely Neanderthals and Humans Had Sex, Produced Offspring
April 10, 2014, 8:40 PM
Cops at Historically Troubled LAPD are Sabotaging Digital Recording Devices
April 9, 2014, 11:10 PM
Latest Blog Posts
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information