Qualcomm Withdraws Previous Statements About Apple's 64-Bit Chip Being "Marketing Gimmick"
October 9, 2013 8:13 AM
comment(s) - last by
A spokesperson said the statements were "inaccurate"
suddenly has an about-face regarding
64-bit A7 processor, which a company executive called a "marketing gimmick" just last week.
Anand Chandrasekher -- senior vice president and chief marketing officer at Qualcomm -- said last week that
Apple's 64-bit processor
in the new iPhone 5S doesn't offer a big enough reason for consumers to upgrade because 64-bit chips are needed for memory addressability beyond 4GB, and the iPhone 5S has only 1GB of DRAM. Hence, he concluded that 64-bit processors are not relevant in today's smartphones and tablets.
"I know there's a lot of noise because Apple did [64-bit] on their A7," said Chandrasekher. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."
However, Qualcomm is backtracking on
and now says that 64-bit processors are a necessary part of the future of mobile computing.
“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”
Qualcomm works closely with Apple and supplies modems for iPhones and iPads. Also, both companies design chips based on ARM architecture.
More specifically, the A7 chip is based on the ARMv8 instruction set, which is said to boost performance through quicker mathematical and security tasks. It also eliminates the inefficiencies in older ARM instructions, but some wonder how much credit the 64-bit processor can take for the heightened performance.
Apple released its
last month, which runs $199/$299/$399 for 16GB/32GB/64GB respectively.
Qualcomm provides its Snapdragon chips for Android and Windows Phone smartphones and tablets. It even plans to continue investing in chips made for Windows RT, which is a mobile version of Windows 8 that runs on ARM-based chips and has been criticized for failing to produce a full Windows 8 experience (it can't run legacy apps).
Qualcomm said it plans to offer a 64-bit processor in the future to keep up with chip designs and even cut manufacturing costs, but there's no set release date.
This article is over a month old, voting and posting comments is disabled
RE: Incorrect Pricing
10/10/2013 4:07:42 PM
I don't think I'm wrong because I can set my plan to unlimited 2G anytime I want, and I just tested it yesterday when I posted.
Speedtest.net will always net me 14.75kBps, up and down, or 118kbps, even if my connection is HSDPA+. Dial up was 56kbps and ISDN is 128kbps. With a little loss due to overhead, the cap speed is definitely 128kbps. And around 1 or 2 years ago it used to be only 64kbps.
But as for my other part of my post about throttling, during peak times I'll get around 100-500kbps for dl and in the low mb range for uploading. But other times I'll get around 11mbps dl in the same area earlier in the day.
I know this because web browsing slows to a crawl and app updates take forever.
"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
Qualcomm Executive Dismisses Apple's 64-Bit A7 Chip, Dislikes Google Glass
October 2, 2013, 2:00 PM
Apple Announces $99 iPhone 5C, iPhone 5S with 64-bit A7 Processor and "Touch ID"
September 10, 2013, 1:15 PM
Samsung Adds 2 TB 850 EVO, PRO SSDs for $800, $1000
July 7, 2015, 4:23 PM
Seagate Senior Researcher: Heat Can Kill Data on Stored SSDs
May 13, 2015, 2:49 PM
How to Recover Most Apps After Your NVIDIA Driver Crashes in Windows 10
March 30, 2015, 12:54 PM
Tinkerer Gets Old School Mac Plus Running on the Modern Web
March 24, 2015, 6:41 PM
Facebook-Backed Oculus Rift's Release Date Slips to 2016; Valve and HTC Salivate
March 16, 2015, 5:58 PM
Hackers Steal Roughly $1 Billion From Banks Using Malware RAT
February 17, 2015, 9:30 AM
Most Popular Articles
Samsung Gear S2 Borrows Circular Icons From Apple Watch
August 21, 2015, 2:48 PM
Kentucky Man Faces up to 10 Years in Prison for Shooting Drone Trespasser
August 13, 2015, 2:58 PM
Future of Lumia Uncertain as Microsoft Lays Off 2,300, Closes 1 of 3 Finnish Offices
August 24, 2015, 6:14 PM
Microsoft's Windows 10 Leaves Lumia 530 Behind w/ 8 GB Storage Requirement
August 25, 2015, 4:02 PM
Exclusive: If Intel and Micron's "Xpoint" is 3D Phase Change Memory, Boy Did They Patent It
July 29, 2015, 10:52 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information