Qualcomm Withdraws Previous Statements About Apple's 64-Bit Chip Being "Marketing Gimmick"
October 9, 2013 8:13 AM
comment(s) - last by
A spokesperson said the statements were "inaccurate"
suddenly has an about-face regarding
64-bit A7 processor, which a company executive called a "marketing gimmick" just last week.
Anand Chandrasekher -- senior vice president and chief marketing officer at Qualcomm -- said last week that
Apple's 64-bit processor
in the new iPhone 5S doesn't offer a big enough reason for consumers to upgrade because 64-bit chips are needed for memory addressability beyond 4GB, and the iPhone 5S has only 1GB of DRAM. Hence, he concluded that 64-bit processors are not relevant in today's smartphones and tablets.
"I know there's a lot of noise because Apple did [64-bit] on their A7," said Chandrasekher. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."
However, Qualcomm is backtracking on
and now says that 64-bit processors are a necessary part of the future of mobile computing.
“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”
Qualcomm works closely with Apple and supplies modems for iPhones and iPads. Also, both companies design chips based on ARM architecture.
More specifically, the A7 chip is based on the ARMv8 instruction set, which is said to boost performance through quicker mathematical and security tasks. It also eliminates the inefficiencies in older ARM instructions, but some wonder how much credit the 64-bit processor can take for the heightened performance.
Apple released its
last month, which runs $199/$299/$399 for 16GB/32GB/64GB respectively.
Qualcomm provides its Snapdragon chips for Android and Windows Phone smartphones and tablets. It even plans to continue investing in chips made for Windows RT, which is a mobile version of Windows 8 that runs on ARM-based chips and has been criticized for failing to produce a full Windows 8 experience (it can't run legacy apps).
Qualcomm said it plans to offer a 64-bit processor in the future to keep up with chip designs and even cut manufacturing costs, but there's no set release date.
This article is over a month old, voting and posting comments is disabled
RE: Bla, bla
10/9/2013 2:18:21 PM
Negative one, lol. The Wintards must be bored today. Don't worry, there won't be a Windows Phone 64 bit, because windows phone or surface or whatever its called will be dead and buried by then.
Don't believe me? Go down to Best Buy or Wal Mart or where ever your shop and check out all those Windows Phones and Surfaces for sale. See them all on the retail store shelves? No? Neither do I. They've all been taken down for lack of sales. Windows LMAO
RE: Bla, bla
10/9/2013 2:50:01 PM
I usually ignore kids using the words "wintards", "fandroids", "isheep", etc. because tech religion is silly and they all make good products, but anyway: Microsoft have been doing very badly in the smartphone market for more than ten years and never stopped putting resources into further development nonetheless. They are astonishingly stubborn. Let's see what a new CEO will do...
"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
Semiconductor Sector Heats up, Boosting Samsung to Record Profits
October 7, 2013, 11:00 AM
Apple Announces $99 iPhone 5C, iPhone 5S with 64-bit A7 Processor and "Touch ID"
September 10, 2013, 1:15 PM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Lenovo Once Again The Top Global PC Maker, Apple Takes 50% of PC Profits
October 9, 2014, 7:46 AM
It’s Official: HP to Split Into Two Business Units
October 6, 2014, 8:14 AM
Quick Note: HP Plans to Split PC, Enterprise Units
October 5, 2014, 4:31 PM
Samsung Prepping 14-nm for Apple A9 Production, Handling 30 Percent of A8 Orders
October 2, 2014, 1:17 PM
Lenovo to Complete $2.1B Acquisition of IBM's x86 Server Operations on October 1
September 29, 2014, 3:19 PM
Most Popular Articles
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
HBO, CBS Lead Charge to Ditch Cable
October 16, 2014, 4:40 PM
PS4 "Masamune" Update 2.0 Will Bring New Music and Customization Features
October 17, 2014, 1:05 PM
Report: 2015 Ford Focus Electric MSRP Slashed by $6,000, Will Retail for $29,995
October 18, 2014, 6:23 PM
Apple Announces iPad Air 2, iPad mini 3, 27" iMac with Retina Display
October 16, 2014, 1:22 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information