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Anand Chandrasekher
A spokesperson said the statements were "inaccurate"

Qualcomm suddenly has an about-face regarding Apple's 64-bit A7 processor, which a company executive called a "marketing gimmick" just last week.

Anand Chandrasekher -- senior vice president and chief marketing officer at Qualcomm -- said last week that Apple's 64-bit processor in the new iPhone 5S doesn't offer a big enough reason for consumers to upgrade because 64-bit chips are needed for memory addressability beyond 4GB, and the iPhone 5S has only 1GB of DRAM. Hence, he concluded that 64-bit processors are not relevant in today's smartphones and tablets. 

"I know there's a lot of noise because Apple did [64-bit] on their A7," said Chandrasekher. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."

However, Qualcomm is backtracking on those comments and now says that 64-bit processors are a necessary part of the future of mobile computing. 

“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”

Qualcomm works closely with Apple and supplies modems for iPhones and iPads. Also, both companies design chips based on ARM architecture. 

More specifically, the A7 chip is based on the ARMv8 instruction set, which is said to boost performance through quicker mathematical and security tasks. It also eliminates the inefficiencies in older ARM instructions, but some wonder how much credit the 64-bit processor can take for the heightened performance. 

Apple released its iPhone 5S last month, which runs $199/$299/$399 for 16GB/32GB/64GB respectively. 

Qualcomm provides its Snapdragon chips for Android and Windows Phone smartphones and tablets. It even plans to continue investing in chips made for Windows RT, which is a mobile version of Windows 8 that runs on ARM-based chips and has been criticized for failing to produce a full Windows 8 experience (it can't run legacy apps).  

Qualcomm said it plans to offer a 64-bit processor in the future to keep up with chip designs and even cut manufacturing costs, but there's no set release date.

Source: TechHive



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RE: Incorrect Pricing
By Motoman on 10/9/2013 11:19:14 AM , Rating: 5
What we *actually* need is to get rid of all subsidized plans, period.

There should be *no* contracted cell phone services. The entirety of the industry (not just a part of it) should operate *exactly* like the landline industry.

1. Go to Kmart.
2. Buy whatever cell phone you want.
3. Contact whatever service provider you want and start service.
4. Change your service provider at any time, for any reason, with no penalty.

Cell phone subsidies in contracts do nothing but obfuscate the true cost of the phone...and then continue to rip off the consumer once the phone's subsidy is actually paid off. The *vast* majority of cell phone users really have little to no idea what they're paying for their phones.

If all phones had to be paid for in full at the time of purchase, people would be forced to understand what they're actually paying. Then service providers would have to actually *compete* - on price and quality of service - to attract and retain customers.

Oh, and for the seemingly limitless number of retards in the world who say something like "but I can't afford to buy the latest gayPhone at full price - I NEED THE SUBSIDY!" Ummm...no you don't. Use a credit card. Or, *gasp*, buy a phone you can actually afford.


RE: Incorrect Pricing
By retrospooty on 10/9/2013 1:56:39 PM , Rating: 2
"3. Contact whatever service provider you want and start service.
4. Change your service provider at any time, for any reason, with no penalty.
"

Yup, we need to really push the concept of a "dumbpipe". CEll carriers should be just like many ISP's. They give bandwidth, and nothing else. No apps, no services, no agenda's, just give us bandwidth and keep your bloat.

Nice dream anyhow.


RE: Incorrect Pricing
By Argon18 on 10/9/2013 2:22:37 PM , Rating: 2
Huh? It's not a dream. It's how most of the world works. all of Europe and Asia. In fact in China, there is no such thing as a subsidized phone. Your only choice there is to buy the phone outright and then choose a carrier.

The US and Canada are really the only two major markets stuck on the antiquated subsidy business model, that restricts consumer choice and drives up costs for everyone.


RE: Incorrect Pricing
By retrospooty on 10/9/2013 3:45:28 PM , Rating: 2
I meant its a dream for it to happen here... Not that its impossible, but the carriers have WAY too much power and influence here. It would take some massive changes for it to happen. I certainly hope it does.


RE: Incorrect Pricing
By A11 on 10/11/2013 9:48:38 AM , Rating: 2
They don't always get it their way though.

Apple told them no bloat on our phones, take it or leave it, and they sucked up.


RE: Incorrect Pricing
By Nortel on 10/9/13, Rating: 0
RE: Incorrect Pricing
By Reclaimer77 on 10/10/2013 12:46:13 AM , Rating: 3
quote:
What we *actually* need is to get rid of all subsidized plans, period. There should be *no* contracted cell phone services. The entirety of the industry (not just a part of it) should operate *exactly* like the landline industry.
1. Go to Kmart.
2. Buy whatever cell phone you want.
3. Contact whatever service provider you want and start service.
4. Change your service provider at any time, for any reason, with no penalty.


People can do this now for all intents and purposes.

Or they can just go to T-Mobile, which is now a complete non-contract provider with very competitive plans, 2 upgrades per year, etc etc.

Smartphones are still a pretty new technology. I'm fine with sitting back, voting with my wallet, and watching the free market decide.


RE: Incorrect Pricing
By Cargan Ricman on 10/11/2013 2:13:58 AM , Rating: 2
F T-Mobile, just go with Ting.


RE: Incorrect Pricing
By superstition on 10/10/2013 11:12:01 PM , Rating: 2
Insulting gay people gratuitously should be embarrassing rather than something that earns a 5 rating. Grow up.

As for the rest of your post... banning subsidizing plans is compatible with capitalism how? You're going to tell people they don't have the freedom to accept such a contract because you don't happen to like them?

For all the plain folks common sense conservatism you're trying to channel in your post, it is pretty goofy. The vast majority of people have no idea about a lot of things, but let me know how becoming a dictator works out. Zimbabwe is calling.


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