Qualcomm Withdraws Previous Statements About Apple's 64-Bit Chip Being "Marketing Gimmick"
October 9, 2013 8:13 AM
comment(s) - last by
A spokesperson said the statements were "inaccurate"
suddenly has an about-face regarding
64-bit A7 processor, which a company executive called a "marketing gimmick" just last week.
Anand Chandrasekher -- senior vice president and chief marketing officer at Qualcomm -- said last week that
Apple's 64-bit processor
in the new iPhone 5S doesn't offer a big enough reason for consumers to upgrade because 64-bit chips are needed for memory addressability beyond 4GB, and the iPhone 5S has only 1GB of DRAM. Hence, he concluded that 64-bit processors are not relevant in today's smartphones and tablets.
"I know there's a lot of noise because Apple did [64-bit] on their A7," said Chandrasekher. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."
However, Qualcomm is backtracking on
and now says that 64-bit processors are a necessary part of the future of mobile computing.
“The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”
Qualcomm works closely with Apple and supplies modems for iPhones and iPads. Also, both companies design chips based on ARM architecture.
More specifically, the A7 chip is based on the ARMv8 instruction set, which is said to boost performance through quicker mathematical and security tasks. It also eliminates the inefficiencies in older ARM instructions, but some wonder how much credit the 64-bit processor can take for the heightened performance.
Apple released its
last month, which runs $199/$299/$399 for 16GB/32GB/64GB respectively.
Qualcomm provides its Snapdragon chips for Android and Windows Phone smartphones and tablets. It even plans to continue investing in chips made for Windows RT, which is a mobile version of Windows 8 that runs on ARM-based chips and has been criticized for failing to produce a full Windows 8 experience (it can't run legacy apps).
Qualcomm said it plans to offer a 64-bit processor in the future to keep up with chip designs and even cut manufacturing costs, but there's no set release date.
This article is over a month old, voting and posting comments is disabled
RE: Bla, bla
10/9/2013 11:01:31 AM
There are only a few places where ARMv8 based processors get a significant increase in speed. Most of these places are due to the new instructions added to the ARMv8 spec rather than bitness.
One place that can 64-bit can improve is data movement operations where data is placed in a register while being transitioned from source to destination. This is a direct result of 64-bit wide general purpose data, instruction pointer, stack pointer and index pointer registers being able to move double the data in the same amount of time in comparison to a 32-bit architecture.
Note also that the majority of this improvement will only be seen under AArch64 applications. If you are running 32-bit AARch32 applications on this platform (the vast majority of applications offered in the Apple store), you will see NO significant performance improvements at all.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
Qualcomm Executive Dismisses Apple's 64-Bit A7 Chip, Dislikes Google Glass
October 2, 2013, 2:00 PM
Apple Announces $99 iPhone 5C, iPhone 5S with 64-bit A7 Processor and "Touch ID"
September 10, 2013, 1:15 PM
Qualcomm Unveils First 64-Bit "Snapdragon 410" Mobile Processor
December 10, 2013, 12:20 PM
12/9/2013 Daily Hardware Reviews
December 9, 2013, 5:34 PM
Samsung Unveils "Industry First" 1TB mSATA SSD
December 9, 2013, 10:21 AM
12/4/2013 Daily Hardware Reviews
December 4, 2013, 5:43 PM
12/2/2013 Daily Hardware Reviews
December 2, 2013, 3:41 PM
OCZ Goes Bankrupt, SSD Assets are Targeted by Toshiba
December 1, 2013, 9:58 PM
Most Popular Articles
Hackers Nab 2 Million Login Credentials from Facebook, Gmail, Twitter
December 5, 2013, 1:00 PM
Experts: Masturbation Prevents Cancer, Diabetes, Insomnia, and Depression
December 6, 2013, 2:01 PM
Thieves Steal Truck with Cobalt-60 Onboard in Mexico, Will Die "Without a Doubt" from Exposure
December 5, 2013, 12:04 PM
Man Arrested for Using 5 Cents Worth of Electricity to Charge Nissan Leaf at Middle School
December 4, 2013, 8:00 PM
New Reversible "Type-C" USB Plug Coming in Mid-2014
December 4, 2013, 10:38 AM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information