Print 15 comment(s) - last by Nagorak.. on Oct 17 at 5:58 PM

Spot prices on DRAM soar 37 percent

Samsung Electronics Comp., Ltd. (KSC:005930) is perhaps best known for its consumer electronics devices which include appliances, televisions, and smartphones.  But the South Korean firm is also a power player in the commodity market on key computer components like NAND flash storage and DRAM (memory).

I. DRAM Shortage is a Boon for Samsung

As the DRAM market slumped in 2011, this key source of profit for Samsung dried up.  But Samsung could only complain so much -- by late 2011 it was estimated to be the only chipmaker turning a profit on DRAM, and it was profit-taking on record smartphone sales.

Now the situation has flipped somewhat. Samsung has seen sales of its best-selling Galaxy smartphones -- which run Google Inc.'s (GOOG) Android operating system -- slump, but has seen a recovery in DRAM prices drive it to new heights of profitability.

Samsung semiconductor sales are at their highest levels since 2010.  In the second half of the month of September, DRAM contract prices climbed 9 percent.  And spot prices -- non-contract commodity prices -- on DRAM chips rose a whopping 37 percent.
Samsung DRAM
Samsung is cashing in, in the wake of a DRAM supply shortage [Source: regmedia]
The price bump comes in part via supply struggles from SK Hynix Inc. (KRX:000660), a top DRAM supplier.  A fire broke out last month at SK Hynix's DRAM line in Wuxi, China, a facility that accounts for 10 percent of the world's DRAM supply.  While production is expected to fully resume this month, the shutdown is expected to cut SK Hynix's output by 14 percent, and leave the overall market with a 7 percent deficit in components.

The fortunate shift in the component market has Samsung poised to exceed last year's profit by a third, according to an analyst survey.  A 45 analyst survey by Thomson Reuters I/B/E/S expects Samsung to turn a 38.5T KRW (won) ($35.85B USD) for the calendar year 2013.  Samsung announced that it expects to make 10.1T KRW ($9.42B USD) in Q3 2013.

II. Galaxy Smartphone Sales Slump

However, slumping smartphones have analysts worried about the long-term outlook for Samsung.
Samsung Galaxy S4 wide
The Galaxy S IV

Cheap smartphones in developing markets like China and India are expected to boost Samsung's smartphone sales from 76 million units in Q3 2012 to 86-88 million units.  But sales of the premium Galaxy line have been less than stellar.  Samsung is expected to sell as little as 16 million Galaxy S4 smartphones in Q3.  Samsung moved 20 million GS4s between the launch of the device in April and the end of June.  But the bottom may yet to be hit; Samsung is expected to sell as little as 13 million GS4s in Q4 2013, according to Barclays PLC (LON:ARM) analysts.

Tech analyst Lee Seung-woo, of South Korea's IBK Investment & Securities comments to Reuters:

As of now, there is no real competitor for Samsung in the (memory) chip business.  This dearth of players is expected to allow Samsung to post considerable operating profits throughout this year and next year, even if demand flags.

[But] the concern that high-end smartphones could see slower growth is a valid one. But Samsung has both the speed and fast-follower tendencies of Zara and a portfolio spanning high- and low-end products as well as components such as a brand like Swatch.

Some have complained about the "cheap" feel of the plastic-bodied Galaxy S4.  Plastic-body Androids with similar specs have been fielded by Chinese OEMs, such as Huawei Technologies Comp.'s (SHE:002502) Ascend P6.  Samsung faces a number of rivals with more intricate body designs as well such as the Apple, Inc. (AAPL) iPhone 5S, which faces a refresh to device's iconic metal-and-glass industrial design.  Apple reportedly sold 9 million iPhone 5S/5Cs on its launch weekend, and many of those sales were reportedly accompanied by trade-ins of Samsung smartphones.

Nokia Lumia 1020 
The Nokia Lumia 1020 (L) and iPhone 5S (R) are among the smartphones denting GS4 sales.

Likewise the Nokia Oyj. (HEL:NOK1V) Lumia 1020, which packs a colorful body and industry-leading camera, and an unnamed upcoming 6-inch curved smartphone which LG Electronics Inc. (KSC:066570)  is set for a November launch, according to Reuters.

More trouble may lie ahead, as well, as Microsoft Corp. (MSFT) and Nokia have teamed up to try to force Android OEMs to use Windows Phone instead.  The pair have reportedly threatened HTC Corp. (TPE:2498) with a sales ban if it did not switch.  Samsung was previously targeted by Microsoft and settled with a big licensing deal -- so it seems a likely next target if the strategy succeeds.  If Samsung is forced to switch, it does have a bit of experience making Windows phone, having made a Galaxy-like "Ativ S" Windows Phone.  However, it would certainly add a new challenge to Samsung's sales outlook if this happens.

Financially things could be worse for Samsung; HTC posted its first quarterly launch in Q3 2013, as the once-dominant Taiwanese phonemaker continues its market plunge.

Source: Reuters

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

I wouldn't worry about Samsung
By amanojaku on 10/7/2013 11:50:07 AM , Rating: 2
It has the advantage of selling full-blown devices, such as phones, tablets, and TVs, and components, such as RAM, NAND, and display panels. All of which are profitable. The rule for large, successful businesses has been to diversify, which Samsung has done. When one area fails, others cover for the losses until a recovery is possible, or reduce the impact of the company discontinuing that line of business.

This is in contrast to, say, Apple, which has a limited portfolio. It's fortunes are tied to the iPhone (50%-60%) and iPad (10%-15%). Everything else Apple sells makes up 25%-40%. This is due to the high profit margin of the iPhone, which is about double that of other smartphones. If the iPhone sells less units, the company will be in serious trouble. Cook isn't Jobs, but he IS an accountant. There's a reason Apple released the 5C, and it's all about maintaining margins, which Samsung isn't as dependent upon.

RE: I wouldn't worry about Samsung
By ssnova703 on 10/7/2013 5:39:16 PM , Rating: 2
You're right, Samsung is like the Mitsubishi of South Korea. They set themselves in a position where they not only make end products but critical components that everyone buys from them. Except Mitsubishi became such a massive bureaucracy that it seems to have dwindled in power since the 80's...or at least from how I remember it.

RE: I wouldn't worry about Samsung
By ritualm on 10/7/2013 6:14:03 PM , Rating: 2
Pretty much. Samsung is one of South Korea's largest chaebols. It's not just electronics; they do shipbuilding, automobiles, even insurance policies. If an object has anything to do with electricity, chances are they'll make them.

During the Asian financial turmoil ~15 years ago, Seoul reportedly had an issue with them making cars even when their economies are getting raked over the coals by speculators.

By inperfectdarkness on 10/8/2013 3:54:20 AM , Rating: 2
To an extent. Mitsubishi's consumer-car division has faltered badly--and almost vanished from the US market entirely. The electronics division is still buzzing along & the heavy industries division is just as dominant as it ever was. Mitsubishi Heavy Industries (MHI) turbos are still the gold-standard. It's this diversity that has kept the company relevant--despite horrible mis-management of the automotive division.

I'd be more worried about Sony's portfolio than Mitsubishi's.

RE: I wouldn't worry about Samsung
By Nagorak on 10/17/2013 5:48:55 PM , Rating: 2
The rule for large, successful businesses has been to diversify, which Samsung has done.

I don't think this is true at all, at least not in a general sense. There have been many successful businesses that focus on just a narrow product niche. Some conglomerates, like Samsung, are also successful, but there are also many that just ended up being totally bloated and inefficient.

Diversification has pros and cons. On the one hand you open yourself up to more revenue streams so you're not reliant on one single type of product. But at the same time you also divide your expertise and have to spread your resources more thin.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki