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Amazon hopes to have content deals in place by the middle of October says source

A report has surfaced that Amazon plans on having a new TV streaming box on the market in time for holiday shopping. According to the report the new streaming TV box is codenamed Cinnamon.

Sources also suggest that Amazon has approached software developers and cable providers in recent weeks in efforts to secure content partners for the set top box by the middle of October. Amazon has made no official statements on rumors about the set top box at this time.


Amazon CEO Jeff Bezos [Image Source: PBS]

Amazon will be stepping into a market to compete against companies lie Apple, Western Digital, and Roku. Amazon already competes directly against Apple in the tablet market and is one of the more successful players with an estimated 22 percent market share.

The set top box from Amazon could be an interesting offer since the company has a history of selling new products at break even in hopes of making money on content. Amazon runs the successful Prime movie streaming service that will undoubtedly be closely integrated into any set top box the company provides.

Roku recently unveiled a new line of streaming set top boxes along with the new TV and movie store called M-Go.

Source: NBC News



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RE: Why?
By purerice on 10/7/2013 1:27:41 AM , Rating: 2
I believe that day is coming sooner than many expect.

People are skipping over ads with DVRs and watching more online content. ROI for TV commercials will eventually plummet and advertisers will be the ones demanding another option. Most people I know would rather have 1 minute of unskippable commercials for a 30 minute TV show than 10 minutes of skippable commercials.

Advertisers too would probably rather have shorter ads that steaming video customers cannot skip than long annoying ads that customers fastforward over.


RE: Why?
By sorry dog on 10/7/2013 12:30:56 PM , Rating: 2
I agree with everything you just wrote, but I dunno.

The economics of a full fledged TV package provider will only allow a few competitors because of the the cost of retaining the content, infrastructure, and marketing. In other words, a certain percentage of the TV subscribing public must be customers to pay for large fixed costs. That means that the product must be easy to navigate for Jim Bob and Betty who's only computer experience is a windows 98 machine their kids gave them 10 years ago. These are the same people who call technical service saying their cable is out because the TV switched to channel 2 instead of channel 3 when Jim Bob sat on the remote. If it requires more skill or effort than just flipping through the channel lineup, then it's probably not going to work.


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