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Amazon hopes to have content deals in place by the middle of October says source

A report has surfaced that Amazon plans on having a new TV streaming box on the market in time for holiday shopping. According to the report the new streaming TV box is codenamed Cinnamon.

Sources also suggest that Amazon has approached software developers and cable providers in recent weeks in efforts to secure content partners for the set top box by the middle of October. Amazon has made no official statements on rumors about the set top box at this time.


Amazon CEO Jeff Bezos [Image Source: PBS]

Amazon will be stepping into a market to compete against companies lie Apple, Western Digital, and Roku. Amazon already competes directly against Apple in the tablet market and is one of the more successful players with an estimated 22 percent market share.

The set top box from Amazon could be an interesting offer since the company has a history of selling new products at break even in hopes of making money on content. Amazon runs the successful Prime movie streaming service that will undoubtedly be closely integrated into any set top box the company provides.

Roku recently unveiled a new line of streaming set top boxes along with the new TV and movie store called M-Go.

Source: NBC News



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By tayb on 10/4/2013 1:38:30 PM , Rating: 2
I believe Amazon Prime is successful because of the free shipping and that the streaming content is an afterthought. When I first signed up for Prime I wasn't even aware that streaming was included. Maybe it wasn't at the time. I didn't even care, the free shipping was the draw. I am acutely aware that it exists now but every time I go to check out the selection I always find that Netflix has better content. I've only watched a few shows on Amazon Prime so far. I definitely wouldn't pay more for steaming on top of my shipping.

What about you guys? I'm actually curious to see if other people use the streaming often.




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