Amazon TV Streaming Box Codenamed Cinnamon Due in Time for the Holidays
October 4, 2013 10:45 AM
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Amazon hopes to have content deals in place by the middle of October says source
A report has surfaced that Amazon plans on having a
new TV streaming box
on the market in time for holiday shopping. According to the report the new streaming TV box is codenamed Cinnamon.
Sources also suggest that Amazon has approached software developers and cable providers in recent weeks in efforts to secure content partners for the set top box by the middle of October. Amazon has made no official statements on rumors about the set top box at this time.
Amazon CEO Jeff Bezos [Image Source: PBS]
Amazon will be stepping into a market to compete against companies lie Apple, Western Digital, and Roku. Amazon already competes directly against Apple in the tablet market and is one of the more successful players with an
estimated 22 percent market share
The set top box from Amazon could be an interesting offer since the company has a history of selling new products at break even in hopes of making money on content. Amazon runs the successful Prime movie streaming service that will undoubtedly be closely integrated into any set top box the company provides.
Roku recently unveiled a
new line of streaming set top boxes
along with the new TV and movie store called M-Go.
This article is over a month old, voting and posting comments is disabled
10/4/2013 12:22:35 PM
One of these days, I'm sure there will be a viable competitor to the traditional broadcast cable/sat set-top box. This ain't it. for most customers, it will be a nice companion to broadcast TV. Maybe it can grow to become a true IPTV competitor.
I tend to think for IPTV to become a true competitor, it will take a large service provider, and a ground up effort to make the product easy to use even for those with no computer in the household.
10/7/2013 1:27:41 AM
I believe that day is coming sooner than many expect.
People are skipping over ads with DVRs and watching more online content. ROI for TV commercials will eventually plummet and advertisers will be the ones demanding another option. Most people I know would rather have 1 minute of unskippable commercials for a 30 minute TV show than 10 minutes of skippable commercials.
Advertisers too would probably rather have shorter ads that steaming video customers cannot skip than long annoying ads that customers fastforward over.
10/7/2013 12:30:56 PM
I agree with everything you just wrote, but I dunno.
The economics of a full fledged TV package provider will only allow a few competitors because of the the cost of retaining the content, infrastructure, and marketing. In other words, a certain percentage of the TV subscribing public must be customers to pay for large fixed costs. That means that the product must be easy to navigate for Jim Bob and Betty who's only computer experience is a windows 98 machine their kids gave them 10 years ago. These are the same people who call technical service saying their cable is out because the TV switched to channel 2 instead of channel 3 when Jim Bob sat on the remote. If it requires more skill or effort than just flipping through the channel lineup, then it's probably not going to work.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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