Microsoft to Make an Appearance at CES 2014, Promises Grand Show
October 3, 2013 8:49 PM
comment(s) - last by
Microsoft takes issue with the CEA's language that it's "back at CES"; it says it never left
In a somewhat bizarre and noisy display, the
Consumer Electronics Association
and Microsoft Corp. (
) seemed to engage in a head-scratching spat in late 2011 over Microsoft's support of the
Consumer Electronics Show
Held annually in Las Vegas, Nevada in January, the CEA's Consumer Electronics Show is one of the largest industry trade shows. Last year saw 150,000+ attendees.
Traditionally, Microsoft was a big supporter of CES delivering flashy keynotes. But in Dec. 2011, Microsoft made a surprise announcement that it was
dropping support for the show
We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.
Thus it appeared that the 2012 CES would be Microsoft's last year to have a major presence at the event.
Microsoft was at CES 2013, but hasn't given a keynote at the show since 2012.
[Image Source: ComPixels]
a modest presence at CES 2012
, Microsoft had a minimal presence at this year's show. Microsoft's absence may have been dangerous for the company, for it was at the show that we saw Windows 8 criticisms hit a fever pitch, with one top OEM revealing to us that approximately
75 percent of their customers were rejecting the new operating system
(after either immediately downgrading to Windows 7 or briefly trying Windows 8, then opting to downgrade instead). It seemed almost as if Microsoft had rejected CES and many at CES had rejected Microsoft.
Earlier this year,
CEA president Gary Shapiro
had revealed in an interview with
that Microsoft's decision to abandon the show might not have been as one-sided as it seems. He recalls:
We didn't end the relationship, we have a great relationship with Microsoft. The reason they didn't do the keynote is that we made a decision that we could not have the same keynoter every year. The thing was unique to Bill Gates. Gates to me is like Steve Jobs, a legendary guy, and we could not have him so we had to end it.
In other words, having a yearly
Bill Gates keynote
was okay by Mr. Shapiro's reckoning, having his successor Steve Ballmer every year would not be. Mr. Shapiro didn't appreciate the way Microsoft broke its pullout, commenting, "How they chose to release that to the public would not have been our first choice."
But here we are with the 2014 CES not that far off and with Mr. Ballmer
soon to be in the rear view
, Microsoft appears to be returning to the fold -- or at least is offering up enough of a commitment to create confusion.
Gary Shapiro this week ignited controversy when he announced Microsoft was "back" at CES. Microsoft contends it never left. [Image Source: Jason Mick/DailyTech]
in an interview this week:
Microsoft is officially back in the International CES. They are taking out significant space in meeting rooms - it's actually a larger presence than I believe they have ever had.
But before you can say
not so fast
, a Microsoft spokesperson
We remain good partners with CEA, and as we did last year [January 2013] have reserved a substantial set of rooms for meetings with partners.
What is unclear is whether Microsoft will deliver a keynote at CES 2014, after taking 2013 off. Part of that may hinge on whether Microsoft can find
a new CEO by then
. Ford Motor Comp. (
CEO Alan Mulally
and former Nokia Oyj. (
are considered two top contenders for the job. If a CEO is appointed by January, he or she should have plenty to talk about -- Microsoft will have just released
Windows 8.1/8.1 RT/Windows Phone 8.1
, as well as
the Xbox One
This article is over a month old, voting and posting comments is disabled
RE: Microsoft who cares.
10/5/2013 8:36:31 PM
Microsoft listened to the loudest sub-set, and made changes to the XBOX One. Due to changes made, features had to be dropped. There was an even louder out-cry after that.
So now there is huge amounts of play-testing, feature re-working, and systems development running, trying to bring features back.
Do you have any idea how much engineering actually goes into a product? How many man-hours? Meetings? How much investment?
Yes, Microsoft will make miss-steps. It happens. But trashing everything announced is really just ignorant.
But you can't reason with fanboys, so please, go back to Sony.
RE: Microsoft who cares.
10/6/2013 8:46:54 AM
I pretty much think that your defending a company that is famous for not listening to the paying public, Sony on the other hand knows where it's bottom dollar is, who would not want to own a Sony product, many of there products are high end and attract a higher price for that reliability and style with good features. Between them and apple they make Microsoft look nasty with there products.
There was an even louder out-cry after that
It fell on deaf ears as proven by there half arsed concessions.
RE: Microsoft who cares.
10/7/2013 2:16:48 AM
Well, if you think Sony nor Apple made any mistakes, even recently, you are sorely misinformed.
PS3 was overpriced, late and DRM infected, poor online and nooo additional software features. They also lost a huge portion of TV and portable audio market. They continued their development and made their product better over time.
Apple has had numerous software and hardware bugs throughout their products: failed maps, antenna issues while blaming the consumer they were holding it wrong etc.
To be honest, troll comments weaken Sony and Apples image when defended by naive fans. They deserve better.
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
Windows 8.1 Available for Pre-Order
October 2, 2013, 11:02 AM
Microsoft Investors Want Bill Gates to Resign From Post Amidst Windows 8 Woes
October 2, 2013, 8:01 PM
Microsoft CEO Steve Ballmer Gives Emotional Goodbye Speech at Final Meeting
September 27, 2013, 11:32 AM
Microsoft Lavishes Nokia's "Trojan Horse" CEO With $25.5M
September 19, 2013, 7:20 PM
Microsoft's Next CEO Could be Ford's Alan Mulally
September 10, 2013, 9:00 AM
Cortana, Xbox App, OneDrive Apps/Settings Backup Added to Windows 10 Build
December 15, 2014, 3:43 PM
Quick Note: Windows Phone Finally Gets Candy Crush Saga
December 13, 2014, 2:03 PM
Next Windows 10 Test Build Likely to Land on Jan. 21, Press Event Announced
December 11, 2014, 5:49 PM
New FourSquare App Hits Windows Store, WinPhone Gets Official Minecraft App
December 10, 2014, 2:15 PM
RIP, Microsoft Clip Art (1993 to 2014), You'll be Missed (Sort of)
December 3, 2014, 3:54 PM
Quick Note: Monday is Last Day for Half Off (or More) Square Enix Games
December 1, 2014, 5:30 AM
Most Popular Articles
Miyamoto: Nintendo is Prepping Successor to Troubled Wii U
December 22, 2014, 6:28 PM
Amazon's Kindle Fire HDX 8.9 Drops to $299 (30 Percent Off) for a Day
December 22, 2014, 10:57 AM
Airbus A350 XWB Passenger Jet Takes Off, First Unit Delivered to Qatar Airlines
December 22, 2014, 1:22 PM
Microsoft, Google Back The Interview, North Korea Vows Attacks on America
December 24, 2014, 4:25 PM
Nokia's Sweet $250 Android Lollipop N1 Tablet is Rumored for Jan. 7 China Launch
December 24, 2014, 1:45 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information