Print 8 comment(s) - last by The Von Matric.. on Oct 2 at 7:14 PM

Some believe that Mulé may be a key part in Apple's quest to make deals with existing cable providers

Apple recently made a new hire that could expedite the arrival of an actual Apple TV and related products. 

According to Business Insider, Apple just hired Jean-François Mulé -- an engineering director with a lot of experience in the cable industry. Mulé's specialty is building technologies like WiFi and VoIP into current cable infrastructure.

He worked for a company called CableLabs for six years, where he took on responsibilities such as Development Program Lead for Wireless; Strategy and Development Lead for HD Voice; acting liaison manager with Cable Europe Labs; "driving force" behind IP initiatives, and even an industry spokesperson. 

Mulé has said that he is up to something "big" at Apple, but hasn't elaborated on that statement. 

Some believe that Mulé may be a key part in Apple's quest to make deals with existing cable providers. 

Apple has been trying to reach agreements with content providers and cable companies for years, which is partially the reason for having to shelve the project. For instance, in March 2012, it was reported that Apple approached cable providers wanting them to use its hardware for their set-top boxes -- allowing Apple to create the interface and collaborate with cable companies to manage bandwidth through TV and broadband. However, the cable companies weren't having it. 

Source: Business Insider

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RE: oh boy
By Arkive on 10/2/2013 1:31:24 PM , Rating: 2

Cable providers pay a fixed cost to the content providers for each channel they offer customers (on a per customer basis). Unfortunately some channels are very expensive (ESPN being the worst) and some cost almost nothing. The price we pay is based on those costs but the bundles themselves are at the discretion of the cable provider.

RE: oh boy
By The Von Matrices on 10/2/2013 7:08:17 PM , Rating: 2
The cable company has little choice in that matter. You can't buy the desirable channels from major content providers without a contract to buy and broadcast the undesirable ones, even if they do only cost pennies per viewer. This is the reason why there are so many channels nowadays; I'm sure cable companies would much rather save the bandwidth of these infrequently watched channels and use it for other services.

RE: oh boy
By The Von Matrices on 10/2/2013 7:14:01 PM , Rating: 2
Just to follow up, the most granular the cable companies can offer services (if they wanted to) would be in packages of all the channels one content provider broadcasts due to the content provider bundling. The only way to break this up is for a delivery service to gain a near-monopoly in the market and demand that content providers break up their bundles or else their programming won't be purchased.

The problem with this is that content provides frequently call their bluff, and the cable companies eventually cave in due to customer complaints and subscription losses. DirecTV does this very frequently, most recently not broadcasting Viacom, but that only lasted for a few days like the Comcast/NBC dispute before that.

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