Report: iPad Mini with Retina Display Availability to be Limited at Launch
October 2, 2013 11:00 AM
comment(s) - last by
Source didn't say what was causing the production delay
A source from the Apple supply is indicating that the high resolution
iPad mini with a Retina display that many are e
xpecting get the market this month has been delayed. The sources claims that the supply chain is just now ramping up to produce the high-resolution displays, and the tablet will be available in very limited quantities if it indeed launches later this month.
Naturally, Apple still has yet to confirm what changes if any it might make to iPad models this year. Apple is expected to upgrade its line of iPad tablets soon ahead of the rush for holiday shopping. Apple's tablets are under increasing pressure as Android-powered tablets [collectively] have now overtaken the iPad in sales. The other tablets are also significantly cheaper than the iPad and in the case of the current iPad mini, have much sharper displays.
There are rumors that the reason for the limited production is due to power consumption of the new 7.9” Retina displays. Significantly increasing the screen resolution negatively affects battery life, so Apple is pushing suppliers to make their panels as efficient as possible.
As for pricing, expect Apple to hold the line, with iPad mini prices starting at $329.
"Don't expect the prices to be significantly lower," said one of the sources. "Even though Apple aims to cut down on component costs, it still ends up around the same as the current Mini because the new Mini will have upgraded specifications."
The new iPad mini will launch into a market that has recently seen some refreshed tablets surface. Amazon just recently announced its
7" Kindle Fire HD
which comes packing a 2.2GHz quad-core processor and a 1920x1200 display for $229. Stepping up to the 8.9" model ups the screen resolution and price to 2560x1600 and $379 respectively.
Not to be left out,
Google also has its Nexus 7
, which includes a 1.5GHz Snapdragon processors and 1920x1200 display for $229.
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RE: the delay
10/2/2013 3:45:57 PM
While in theory, I agree, and highly doubt they would hold back to get more press, in this case, it may actually make sense.
Pretty much everybody that tries to get an apple product on the day (or week) it launches is never going to consider any other brand. They are stuck on what they know and will not try anything else.
If Apple all of a sudden has a few launches where product are immediately sitting on shelves, they will loose some of their "cool" hipster, elite mojo.
RE: the delay
10/3/2013 7:04:18 AM
Agreed, as I already owned an iPad 3, I wasn't really interested in the Mini when it came out and considered it pretty overpriced when it launched. Next to the cheaper Nexus 7 and the Amazon Fire I thought it wouldn't necessarily be successful, but I have to say I was completely wrong. I remember people I know going on a mad dash to find minis in the run up to Christmas, and this mania where things go out of stock (in a couple of well publicised areas) really does drive sales these days as people love to feel exclusive and love to find 'bargains' or something deemed rare (even though they are produced in the millions!)
It is a really nicely built device with decent design and hopefully Apple sticks with the design language used on the mini for the full size iPad refresh for the 5. The chubby screen ratio on the mini is far more appealing to me than the Nexus which generally stays in the drawer these days for reasons I can't quite put my finger on.
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