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Microsoft refines its two-pronged approach to tablets

OK, let's be blunt; Microsoft’s first generation Surface tablets were a flop. The company took a $900 million charge on unsold inventory, and refurbished units have been dumped onto the market at rock bottom prices (pricing that some have said the units should have launched with in the first place).
However, the company is looking to right the wrongs of its first generation tablets with a reinvigorated second generation. Starting with Surface Pro 2, Microsoft has made the ClearType HD display is 46 percent more color accurate and added Dolby Pro 2 speakers for improved audio quality.
Under the hood, graphics performance has been improved by 50 percent, and overall performance has increased by 20 percent thanks to Haswell. In Microsoft's words, it's "faster than 95 percent of laptops today".


Surface 2 (L) and Surface Pro 2 (R)
The use of Intel's Haswell processor also means that Surface Pro 2 is quieter and cooler than the first generation. In addition, battery life has been improved by 75 percent.
Using the new Surface Power Cover (with its own integrated 30 Whr battery), battery life increases to 2.5 times that of the original Surface Pro.

Surface Pro 2 Docking Station

The kickstand has also been improved, and includes two positions this time around. The Surface Pro 2 will also be available with the Surface Docking Station. This will allow the tablet to output up to 3840x2160 to an external monitor and includes three USB 2.0 ports, one USB 3.0 port, a Mini DisplayPort, Ethernet, and audio in/out.

Surface Type Cover 2
The new Type Cover 2 is available in pink, blue, purple, and black. The accessory itself is 1 mm thinner then the previous generation, making it nearly as thin as the first generation Touch Cover. And Microsoft was able to accomplish this while making the keys backlit.
Next up is Surface 2 (the RT moniker has been dropped), which is now available in a nice silver color. The device is thinner and lighter than the original Surface RT, and it's of course much faster thanks to its NVIDIA Tegra 4 processor. The Surface 2 now comes with a 1080p ClearType display and the onboard USB 2.0 port has been upgraded to USB 3.0. Surface 2 also gets a two-position kickstand and battery life has been increased by 25 percent.

Surface 2
Both the Surface Pro 2 and Surface 2 are built around Windows 8.1 (Windows 8.1 RT in the case of Surface 2).
When it comes to pricing, Surface 2 will start at $449 for the 32GB model. Surface Pro 2 starts at $899 and will be available in 64GB and 128GB versions (4GB of RAM) along with 256GB and 512GB versions (8GB of RAM).
Both tablets will launch on October 22.

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RE: Microsoft you cannot charge premium prices!
By retrospooty on 9/23/2013 1:33:34 PM , Rating: 2
"What is so great about the Android tablet ecosystem? "

The OS, the apps, and the hardware variety.

"It is mostly crappy phone apps"

Totally untrue

"that scale poorly to tablet size"

Totally untrue

But most importantly, it doesnt have those awful tiles. Fully customizeable to suit any needs, and no irritating UI.

RE: Microsoft you cannot charge premium prices!
By Reclaimer77 on 9/23/2013 2:16:51 PM , Rating: 2
I can't even look such stupidity in the face. Does he really believe that stuff?

News flash: Android is king of the tablet OS today. iOS had a stranglehold on the tablet market just a few years ago. Now Android has decimated Apple's iPad, which saw its share erode from 47.2 percent in Q2 2012 to 28.3 percent in Q2 2013! That's a nosedive of epic proportions.

Android has enabled competitive products at a great price. That wouldn't happen if it was as bad as he's trying to claim.

RE: Microsoft you cannot charge premium prices!
By troysavary on 9/23/2013 2:27:13 PM , Rating: 2
Newsflash, the most successful Android tablet is a fork of Android designed to sell Amazon content. Other than that, Apple is still the king of tablets. Android may be trouncing Apple in phones, but the high end tablet market is still mostly an Apple show.

By retrospooty on 9/23/2013 3:54:33 PM , Rating: 3
Sorry, like the other post with your tablets apps, your info is 1-2 years old.

RE: Microsoft you cannot charge premium prices!
By troysavary on 9/23/2013 2:29:09 PM , Rating: 1
OK, I admit it has been a while since I used an Android tablet. When I last did, it was a painful experience. Maybe they have come a long way since then. I haven't cared enough to find out.

By retrospooty on 9/23/2013 3:50:42 PM , Rating: 2
They have.

And that is just a small cheap one.

Anand Lal Shimpi : "The original Nexus 7 gave us a decent Android experience at a very low cost. This year ASUS and Google raised the bar for sure. The new Nexus 7 is no longer just a decent tablet at a good price, it's an incredible tablet . With this Nexus, it's clear that Google no longer wants to rely on value alone. The 2013 Nexus 7 redefines what you should expect to pay for a truly great tablet. "

By Reclaimer77 on 9/23/2013 5:50:09 PM , Rating: 2
So basically you don't know what you're talking about, but troll on anyway?

Okay glad we cleared that up.

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