quote: You have no idea. And the business owners all do the same, they talk about posting good reviews to drown out the bad ones. In many cases it's their entire online strategy.
quote: It's so funny that the article makes it sound like it's a small problem and that most reviews are trustworthy. Couldn't be further from the truth. And half the time the bad reviews are made by competitors to trash the competition.
quote: My advice: don't trust ANY user generated reviews, or take them with a grain of salt. Even on sites like NewEgg it's happening more and more. The problem is HUGE, not small.