GM Gunning for Tesla with New Cadillac EVs
September 23, 2013 12:00 PM
comment(s) - last by
GM wants to take on Tesla with both luxury and affordable EVs
is the underdog that went from being just another electric vehicle startup to racking up profit and car sales while paying off government loans years ahead of time. These feats have drawn the company a lot of attention recently --
especially from competitors
General Motors Co.
Chairman and CEO Dan Akerson said GM will target Tesla specifically with new EV offerings from Cadillac. GM is hoping to grab some of Tesla's audience with flashy new Cadillacs that also outperform Tesla's models.
“If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac,” said Akerson. “But I do think when the (Cadillac) ELR comes out late this year, early next — it’s certainly in the same postal code as Tesla, but now we’re going to move up. It’s not going to be a mass-produced car.”
Last week, GM's VP of global product development Doug Parks said the company is planning a $30,000, 200-mile range electric car. Akerson said this will likely take on Tesla.
Tesla said it's working on an
of its own. In May, Tesla CEO Elon Musk said that his company's Model S is a great EV, but it's a luxury car that is out of the price range of many consumers. Musk said the ideal affordable Tesla EV would be available in about three to four years, and would be sold for under $40,000. It would also have a range of about 200 miles per charge.
Akerson even managed to slide a little jab at Tesla's Model S when talking about the Chevrolet Volt.
“We’ll sell more (Chevrolet) Volts and lose less money on the Volts than they’ll lose on the (Tesla) Model S,” said Akerson.
While GM sees that there is clearly demand for Tesla's product and wants to create something similar (but better) to tap into that audience, Akerson believes problems like range anxiety still prevent EVs from really taking off in the American auto market.
“I’m not convinced that an all-electric car is the panacea that I think the American public wants," said Akerson. “What we see on the line of sight is a 200-mile battery car, but at the same time 200 miles is great, but it’s not going to satisfy the range anxiety that persists. It’s still a major issue with the purchasing public and I think you’ve got to have a generator on board so that you basically have unlimited range.”
However, GM is still interested in following Tesla's footsteps as Akerson recently created a GM team to specifically study Tesla.
Tesla has raked in many successes this year, such as a
in Q2 2013; ramped up Model S production 25 percent to almost 500 vehicles per week (it expects to sell 21,000 Model S' worldwide for the whole year); paid off its $465 million U.S. Department of Energy (DOE) loan
nine years early
; snagged the
highest safety rating
from NHTSA for the Model S, and unveiled several new technologies like the $60-$80, 90-second
battery swap feature
in the Model S.
Musk has proved to be an unstoppable CEO that will do anything to take his company to new levels. He's currently considering taking
a dealership fight
to the federal level because states like Texas refuse to allow Tesla to sell its cars via its own company-ran dealerships.
The Detroit News
This article is over a month old, voting and posting comments is disabled
RE: So this is why GM and other car makers are fighting Telsa on dealerships.
9/23/2013 12:53:59 PM
that is simply not true. perhaps you mean tesla is outselling certain models
, but certainly not across the US or throughout the world.
for example, i have read that tesla is outselling audi's A4 right now, but only in california. tesla sold just over 1000 vehicles in the moth of june, that's not exactly enough to compete with an established carmaker. nonetheless, they are certainly making an impact, and it's enough to make others notice them. that is why daimler and toyota have invested in them, after all.
i am however surprised that tesla has made it this far. you hear about one boutique carmaker or another every week, and sticking a different drivetrain and a couple of badges on a lotus elise is what a lot of them do, before they are never from again.
so i must say, kudos to tesla. i never thought they'd come this far. i just recently saw my first model S out on the road (well, in a parking lot) here in montreal, and i have to say it looks quite good.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
Tesla CEO Elon Musk May Make Dealership Fight a Federal Case
September 17, 2013, 12:14 PM
GM Races Tesla to 200-mile "Affordable" EV With Battery Lab Expansion
September 17, 2013, 2:26 PM
Tesla's Model S Gets Highest Safety Rating from NHTSA, Breaks Roof Testing Machine
August 20, 2013, 10:44 AM
Tesla Motors Posts Surprise Profit, Beats Model S Sales Goal for Second Quarter
August 7, 2013, 8:02 PM
Tesla's Battery Swap Only Takes 90 Seconds, Costs $60-$80
June 21, 2013, 9:24 AM
Dual-Motor Tesla Model S P85D's "Insane Mode" Shocks Passengers
January 28, 2015, 11:18 PM
2016 Cadillac CTS-V Packs 640 hp Punch with 200 mph Reach
January 23, 2015, 3:25 PM
BMW Testing Tech to Allow Users to Auto-Park, Summon Cars Via Smartwatch
December 16, 2014, 9:30 AM
Lamborghini Offers Up $6,000 Leather-Bound Android Smartphone
December 12, 2014, 3:12 PM
Quick Note: GM Teases Next Generation Chevrolet Volt
November 20, 2014, 3:26 PM
Audi is Latest to Step Into the Hydrogen Game, Delivers A7 Sportback h-tron quattro
November 19, 2014, 1:41 PM
Most Popular Articles
Google Steps up Snub of Adobe Flash, Auto-Converting Flash Ads to HTML5
February 25, 2015, 6:16 PM
FCC Bans Data Discrimination, Defies Comcast, Adopting Net Neutrality Regulation
February 26, 2015, 4:03 PM
Windows 10 Adds USB 3.1 for Dual-Role Peripherals, External Display Support
February 27, 2015, 11:39 AM
StarDock Unveils Start10 Start Menu Replacement for Windows 10
February 25, 2015, 11:24 AM
Google Preps Pixel 2 ChromeBook, New X Server Replacement "Freon"
February 24, 2015, 11:12 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information