GM Gunning for Tesla with New Cadillac EVs
September 23, 2013 12:00 PM
comment(s) - last by
GM wants to take on Tesla with both luxury and affordable EVs
is the underdog that went from being just another electric vehicle startup to racking up profit and car sales while paying off government loans years ahead of time. These feats have drawn the company a lot of attention recently --
especially from competitors
General Motors Co.
Chairman and CEO Dan Akerson said GM will target Tesla specifically with new EV offerings from Cadillac. GM is hoping to grab some of Tesla's audience with flashy new Cadillacs that also outperform Tesla's models.
“If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac,” said Akerson. “But I do think when the (Cadillac) ELR comes out late this year, early next — it’s certainly in the same postal code as Tesla, but now we’re going to move up. It’s not going to be a mass-produced car.”
Last week, GM's VP of global product development Doug Parks said the company is planning a $30,000, 200-mile range electric car. Akerson said this will likely take on Tesla.
Tesla said it's working on an
of its own. In May, Tesla CEO Elon Musk said that his company's Model S is a great EV, but it's a luxury car that is out of the price range of many consumers. Musk said the ideal affordable Tesla EV would be available in about three to four years, and would be sold for under $40,000. It would also have a range of about 200 miles per charge.
Akerson even managed to slide a little jab at Tesla's Model S when talking about the Chevrolet Volt.
“We’ll sell more (Chevrolet) Volts and lose less money on the Volts than they’ll lose on the (Tesla) Model S,” said Akerson.
While GM sees that there is clearly demand for Tesla's product and wants to create something similar (but better) to tap into that audience, Akerson believes problems like range anxiety still prevent EVs from really taking off in the American auto market.
“I’m not convinced that an all-electric car is the panacea that I think the American public wants," said Akerson. “What we see on the line of sight is a 200-mile battery car, but at the same time 200 miles is great, but it’s not going to satisfy the range anxiety that persists. It’s still a major issue with the purchasing public and I think you’ve got to have a generator on board so that you basically have unlimited range.”
However, GM is still interested in following Tesla's footsteps as Akerson recently created a GM team to specifically study Tesla.
Tesla has raked in many successes this year, such as a
in Q2 2013; ramped up Model S production 25 percent to almost 500 vehicles per week (it expects to sell 21,000 Model S' worldwide for the whole year); paid off its $465 million U.S. Department of Energy (DOE) loan
nine years early
; snagged the
highest safety rating
from NHTSA for the Model S, and unveiled several new technologies like the $60-$80, 90-second
battery swap feature
in the Model S.
Musk has proved to be an unstoppable CEO that will do anything to take his company to new levels. He's currently considering taking
a dealership fight
to the federal level because states like Texas refuse to allow Tesla to sell its cars via its own company-ran dealerships.
The Detroit News
This article is over a month old, voting and posting comments is disabled
RE: Hey GM - dream on
9/23/2013 12:35:23 PM
Cadillac ELR is built on the Volt chassis. Which means plug-in hybrid and only a 4 seater. Not only that it is only 2 door vehicle instead of the larger S.
RE: Hey GM - dream on
9/23/2013 12:58:13 PM
maybe they can call it the cimarron II.
RE: Hey GM - dream on
9/23/2013 4:11:20 PM
Exactly! It's just a re-badged Volt, which means it does not compete with the Tesla at all.
This is typical GM thinking. Remember the Vega, and how it was going to crush Toyota and Datsun? Or the Chevette? Cavalier? Cobalt? Over 40 years and GM
can't build a decent small car - how long do you think it will take them to make a decent electric? 20 years? 30? 40?
RE: Hey GM - dream on
9/24/2013 1:37:54 PM
Actually the Volt is a very nice car. I own one. It's not anything like an econobox and more like a low end luxury car. Still, having said that it's definitely not a Telsa S. The ELR will basically be the tweaked Volt platform. From the drawings and designs it looks like a very very nice car. The ELR will basically have a very expensive interior and design. It likely won't match the Telsa S in performance but then again the Telsa S can't be driven anywhere non-stop. (Canada for example has no superchargers and likely never will.)
GM has their Spark EV which is based on the Volt platform. It isn't available nation wide yet but it's as cheap as a Leaf and from everything I've read an incredibly quick little car.
And as nice as superchargers are, I am afraid they can't quite beat fueling your car in a few minutes. I took my Volt cross country across Canada this summer, that's something you can't do with a Telsa S. Especially if you're going non-stop. In the summer at home, the Volt has enough range for all my daily travels on battery. Oh, and the Volt is half the cost of the Telsa S. I could buy 2 Volt's for that price.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
Tesla CEO Elon Musk May Make Dealership Fight a Federal Case
September 17, 2013, 12:14 PM
GM Races Tesla to 200-mile "Affordable" EV With Battery Lab Expansion
September 17, 2013, 2:26 PM
Tesla's Model S Gets Highest Safety Rating from NHTSA, Breaks Roof Testing Machine
August 20, 2013, 10:44 AM
Tesla Motors Posts Surprise Profit, Beats Model S Sales Goal for Second Quarter
August 7, 2013, 8:02 PM
Tesla's Battery Swap Only Takes 90 Seconds, Costs $60-$80
June 21, 2013, 9:24 AM
Man Arrested for Using 5 Cents Worth of Electricity to Charge Nissan Leaf at Middle School
December 4, 2013, 8:00 PM
Volvo to Test Self-Driving Cars on Public Roads in 2017
December 3, 2013, 8:17 PM
Survey: EV Buyers Scoff at Price Tags Over $25,000
December 2, 2013, 12:26 PM
GM Compares Cadillac ELR's Pricing to BMW 6-Series Grand Coupe's
November 29, 2013, 3:10 PM
Quick Note: Nissan's Autonomous Leaf EV Hits Japanese Streets
November 27, 2013, 10:36 AM
Ford is Ready for Aggressive Rollout of Fuel Saving Start-Stop Technology
November 25, 2013, 9:40 AM
Most Popular Articles
NSA Snares Americans' Porn Viewing Histories in Effort to Target Muslims
December 1, 2013, 9:00 PM
Dow Chemical to NYC City Council: You Don't Even Know What Styrofoam is!
December 2, 2013, 8:30 PM
Hackers Nab 2 Million Login Credentials from Facebook, Gmail, Twitter
December 5, 2013, 1:00 PM
Thieves Steal Truck with Cobalt-60 Onboard in Mexico, Will Die "Without a Doubt" from Exposure
December 5, 2013, 12:04 PM
Coalition of 20+ Tech Firms Backs MRAM as Potential DRAM, NAND Replacement
November 29, 2013, 11:59 PM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information