Grand Theft Auto V Earns $1 Billion in First 3 Days
September 20, 2013 4:27 PM
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It made $800 million in the first 24 hours
"Grand Theft Auto V"
is shattering sales records with $1 billion in sales in just the first three days of availability.
Take-Two Interactive -- which is the distributor of the hot new video game -- announced that GTA V's $1 billion sales in three days blasts the record of any other video game, film or entertainment product ever released.
In its first day alone, GTA V grossed over an
enormous $800 million
“Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Strauss Zelnick, Chairman and CEO of Take-Two. “We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.”
GTA V cost between $200 million and $250 million and took about five years to make. The last installment in the series -- GTA IV -- was released in 2008.
For comparison purposes, Activision Blizzard Inc's "Call Of Duty: Black Ops II" took 15 days to hit $1 billion in global sales after being released in November 2012. Its first-day sales hit $500 million.
GTA V gameplay allows gamers to cruise around a fictional world based on real-life locations such as Los Angeles. For those with youngsters, it does feature adult material like carjacking, picking up prostitutes and murdering bystanders (which is typical for the series).
The game was released September 17 and is available for
and PlayStation 3.
Take-Two Interactive Software
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9/21/2013 7:00:10 PM
Where does the 150 million user base number come from? VGchartz tells me there are 157.5 million units sold to date. I would have to guess ~25% of those units are no longer being used due to various reasons. I'm thinking closer to 15% of console owners bought this game, maybe more!
I already traded in my ps3 and 360 for the PS4, so i'm one of the ones waiting for either a PC version or a next generation console version. I think there's a lot more money to be made here for rockstar.
9/22/2013 7:37:37 AM
I was actually being conservative ;)
A large number of those console sales are to families with more than one potential user. A console's user doesn't have to be using it 24/7 - they just have to own it since they can pick up the controller at any time and play it. Hell, they might even dig it out of the box in the back of the closet just to play this game on it. You don't know and neither do I so it is a lot simpler to keep the user number at a simple 1-1 ratio with console sales.
Regardless of installed base, 17 million copies sold in 3 days is a buttload of sales. I am sure that as I write this that number has passed 20-25 million copies sold just because a lot of people were told over the last few days that it is selling like hotcakes. That kind of publicity tends to enhance demand and drive sales higher.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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