Grand Theft Auto V Earns $1 Billion in First 3 Days
September 20, 2013 4:27 PM
It made $800 million in the first 24 hours
"Grand Theft Auto V"
is shattering sales records with $1 billion in sales in just the first three days of availability.
Take-Two Interactive -- which is the distributor of the hot new video game -- announced that GTA V's $1 billion sales in three days blasts the record of any other video game, film or entertainment product ever released.
In its first day alone, GTA V grossed over an
enormous $800 million
“Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Strauss Zelnick, Chairman and CEO of Take-Two. “We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.”
GTA V cost between $200 million and $250 million and took about five years to make. The last installment in the series -- GTA IV -- was released in 2008.
For comparison purposes, Activision Blizzard Inc's "Call Of Duty: Black Ops II" took 15 days to hit $1 billion in global sales after being released in November 2012. Its first-day sales hit $500 million.
GTA V gameplay allows gamers to cruise around a fictional world based on real-life locations such as Los Angeles. For those with youngsters, it does feature adult material like carjacking, picking up prostitutes and murdering bystanders (which is typical for the series).
The game was released September 17 and is available for
and PlayStation 3.
Take-Two Interactive Software
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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