Print 129 comment(s) - last by overlandpark4m.. on Sep 25 at 10:15 PM

Federighi, Cook, and Ive  (Source: Bloomberg)
Cook, Jony Ive and Craig Federighi talk about the new iPhones, market share and the competition

Only a week after the big iPhone 5S/5C reveal and a day before their launch, Apple CEO Tim Cook says he isn't worried about iPhone market share, and even managed to throw a few stones at the likes of Nokia and Google's Android. 

Bloomberg BusinessWeek's Sam Grobart sat down with Cook to talk about Apple's place in the mobile market, and whether Cook is worried that competitors like Android will continue gaining market share in various areas as Apple continues to offer luxury-priced phones that appeal to only certain markets. 

“There’s always a large junk part of the market,” said Cook during the interview. “We’re not in the junk business. There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers. I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”

Apple recently announced the expected high-end iPhone 5S, which has a starting unsubsidized price of $650. The iPhone 5C, which was believed to be a budget version of the iPhone for emerging markets like China, was expected to be priced at a "budget" range. However, its unsubsidized price is only $100 less than the 5S. 

While Apple is working hard to make deals with China Unicom, China Telecom and China Mobile, many wondered if Apple would be able to sell to this market considering the still-high price of the iPhone 5C. 

iPhone 5C

“We never had an objective to sell a low-cost phone,” said Cook. “Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.”

Google's Android is a good example of an operating system that spans both high and low end smartphones, offering a vast price range for those looking to shop on either side of the spectrum. This gives Android the ability to reach various markets, and continue gaining market share. In fact, IDC said nearly 80 percent of the world’s smartphones run Android. It also said the average unsubsidized price for a smartphone fell from $450 to $375 last year. 

But Cook brushes this off, saying that customers tend to buy Android devices and dump them in a drawer while an iPhone is the smartphone they truly use.

“Does a unit of market share matter if it’s not being used? For us, it matters that people use our products. We really want to enrich people’s lives, and you can’t enrich somebody’s life if the product is in the drawer.”

Cook added that he doesn't see Android as just one entity competing against Apple. Rather, the operating system is so fragmented that many users are running versions as old as Gingerbread from three years ago. 

Here's a breakdown: About 45 percent of Android users are on Jelly Bean, the latest version of Android, while 31 percent are still on Gingerbread and 22 percent are on Ice Cream Sandwich. Apple says 93 percent of its users were on iOS 6 at the end of June.

iPhone 5S

“And so by the time they exit, they’re using an operating system that’s three or four years old," said Cook. "That would be like me right now having in my pocket iOS 3. I can’t imagine it.”

Apple's idea is that having one company work on both the hardware and the software makes a big difference when it comes to user experience, instead of Google's method where Android is given out to various hardware manufacturers like Samsung. 

Jony Ive (senior vice president of Design at Apple) and Craig Federighi (senior vice president of Software Engineering at Apple) -- who also took part in the interview -- agreed that the new iPhones marry hardware and software better than other smartphones. And while the iPhone doesn't receive new OS versions or updates as often as Android, they said that Apple doesn't just push out new features for the sake of having them; they take the time to perfect them, and make them better than anyone else. 

“New? New is easy. Right is hard,” said Federighi.

Cook also addressed the Apple/Microsoft comparison of the 1990s, where Microsoft licensed its Windows operating system to hardware makers like Dell and Hewlett-Packard while Apple only used its operating system on its own Mac hardware line. This allowed Microsoft to gain a ton of market share at that time while Apple's plummeted, and many wonder if Apple is making the same mistake in its competition with Android. 

Speaking of Microsoft, Cook said the recent $7.2 billion purchase of Nokia's devices and services unit shows that more companies are trying to follow Apple's lead. He also took a jab at Nokia, saying that it's failure to innovate led to its end as a mobile leader.

“Everybody is trying to adopt Apple’s strategy,” said Cook. “We’re not looking for external validation of our strategy, but I think it does suggest that there’s a lot of copying, kind of, on the strategy and that people have recognized that importance.
"I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die.”

The iPhone 5S and iPhone 5C hit store shelves tomorrow, and while iPhone market share sits below that of Android and Apple stock has taken a dive since its $700+ high last September, Cook believes that the company is doing the right thing.

Source: Bloomberg Businessweek

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Ammohunt on 9/19/2013 12:22:21 PM , Rating: 5
This guy i feel has been "taking the pot" a little too much.

All i can say is sell your Apple shares this guy is going to RIM Apple.

RE: Man
By Brandon Hill on 9/19/2013 12:25:35 PM , Rating: 5
I'm sure the "What, us worry?" is BW's doing, and not Cook's, but man...

That just reeks of smugness.

RE: Man
By half_duplex on 9/19/13, Rating: -1
RE: Man
By msheredy on 9/19/13, Rating: -1
RE: Man
By Kiffberet on 9/20/2013 7:48:02 AM , Rating: 3
Apple CEO Tim Cook Says No One Uses Android Smartphones

Great headline. Except Tim Cook didn't say that...

Made me read the article, though, so well done.

RE: Man
By exeedorbit on 9/20/2013 9:55:35 AM , Rating: 5
Brought to you by the "talented" Tiffany Kaiser. She's always sensationalizing titles of her articles.

RE: Man
By futrtrubl on 9/19/2013 1:26:45 PM , Rating: 5
“There’s always a large junk part of the market,” said Cook during the interview.

Sounds like they are directing their comments at the "large junk part of the market" using Android.

And then there was that entire ad campaign saying PC users were, by proxy, boring.

There are no innocent companies now. The innocent fail.

RE: Man
By Guspaz on 9/20/2013 12:13:59 PM , Rating: 4
There's some truth to it. By all measurements, Android is vastly outselling iOS devices, and yet iOS has a vastly higher mobile browser marketshare. I'm not entirely sure how to interpret that and relate it to device sales, but my guess is that Android is converting large chunks of the feature-phone market with low-end Android devices, and that most of these users continue to use their new smartphone like they did their feature-phone (as in, don't use the "smartphone" features like apps or browsers).

That's great for Android from a revenue perspective, but isn't directly useful in terms of building the ecosystem. The upside is that all those users already have the hardware, so they may grow into the smartphone ecosystem; they're already part-way there.

RE: Man
By Solandri on 9/20/2013 5:29:02 PM , Rating: 4
Search for my name and read my other post. Android generates nearly twice as much web traffic as iOS does. The aphorism that iOS has more market share comes from measurements of unique visitors each month, not actual web traffic volume.

In other words, iOS' share of unique visitors is inflated by millions of iOS users who occasionally browse the web. The people who do heavy web browsing are mostly on Android. Android has roughly half the number of people who browse that iOS does (that part of the aphorism is true - most Android users never browse the web). But those people browsing with Android generate nearly twice the web traffic of iOS despite having only half as many people.

RE: Man
By ihateu3 on 9/20/2013 12:13:25 AM , Rating: 3
Remember Microsoft never attacking Apple or its users, but yet Apple struck against their users with "I'm a Mac, and I'm a PC" commercial? But now that its not Apple doing it, its wrong? Looks like Samsung must have copied Apple again, but this time on the marketing asshole side, SMH...

All companies trying to compete with Apple must fight fire with fire, because GD if Apple is not one of the dirtiest companies...

Remember Apple attacking its own customers with "you're holding it wrong" or "Apple's do not need virus protection" etc???

RE: Man
By Tony Swash on 9/19/13, Rating: -1
RE: Man
By Dorkyman on 9/20/2013 12:53:30 PM , Rating: 2
Gee, I don't know. To me, hearing this swagger reminded me of Baghdad Bob. Parallel Universe stuff.

RE: Man
By Piiman on 9/21/2013 9:22:43 AM , Rating: 3
"There’s always a large junk part of the market,” said Cook during the interview. “We’re not in the junk business. There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers. I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”
so basically if you don't buy an iPhone you aren't the market he wants and you must only buy junk? LOL he sounds a lot like Balmer when he laughed off the iPhone

RE: Man
By half_duplex on 9/19/13, Rating: -1
RE: Man
By invidious on 9/19/2013 1:05:34 PM , Rating: 3
You can only milk a cow so long before you need another cow.

RE: Man
By Tony Swash on 9/19/13, Rating: -1
RE: Man
By msheredy on 9/19/13, Rating: 0
RE: Man
By Dorkyman on 9/20/13, Rating: 0
RE: Man
By troysavary on 9/19/13, Rating: 0
RE: Man
By retrospooty on 9/19/2013 6:23:48 PM , Rating: 5
"Now I am going to have to apologize to retro for claiming he was as delusional as you."

LOL... Thank you for that. No-one is as delusional as TS. He's a good guy, but damn, is he off the deep end over Apple. I truly believe he wants these things to be true.

RE: Man
By Samus on 9/20/2013 4:23:45 AM , Rating: 2
If you say something enough to yourself and ignore all feedback, it becomes true in your world. Swashworld is all that matters to him.

RE: Man
By retrospooty on 9/20/2013 10:25:36 AM , Rating: 2
"If you say something enough to yourself and ignore all feedback, it becomes true in your world. Swashworld is all that matters to him."

Yup... To Tony, Apple is a shining beacon of light that is to be adored. LOL... The RDF is in full force.

RE: Man
By Cheesew1z69 on 9/20/13, Rating: 0
RE: Man
By Piiman on 9/21/2013 9:32:01 AM , Rating: 2
He probable sits in his car looking at the line whacking off. Tony get out of the car and go whack off in line or you may not get that new shiny Iphone. Come to think of it if you go whack off in line you probably won't get one either at least not until you get out of jail. Hey but don't let that stop you the iPhone is worth a little jail time. lol

RE: Man
By ihateu3 on 9/20/13, Rating: 0
RE: Man
By momorere on 9/20/13, Rating: 0
RE: Man
By retrospooty on 9/19/2013 1:21:31 PM , Rating: 5
" he needs to stay the high road. "

He should. Any time an exec says anything about the competition, just shows they are worried about the competition. He should just publicly say nothing. Talk about their new stuff and sales #'s , all impressive. Stooping to insulting the competitors really comes off as petty coming from execs, this goes for any company.

RE: Man
By robinthakur on 9/20/2013 12:49:29 PM , Rating: 3
Agreed, The minute the CEO starts actually comparing Apple's products to downmarket value-oriented devices, the premium brand will start to suffer by that very comparison, even though he was careful to be clear, people not familiar with the smartphone market might misunderstand. Apple have always chased the slightly more well-healed for the margin and they should totally not stop. It would be like Louis Vuitton doing a capsule collection for Walmart.

There are premium branded Android offerings, but even these do not have the currency or hold their value as well as Apple's phones due to being replaced in the market so quickly and featuring cheaper looking and feeling designs, or not being able to run the newest version of Android.

The fact that glass and metal are not robust is actually useful for Apple, because they are trying to emulate luxury watch construction, and really, who throws their Rolex around? It's not like they don't make a bunch of cash replacing smashed iPhones for a fee, anyway.

RE: Man
By spamreader1 on 9/23/2013 12:44:23 PM , Rating: 2
True, though I gotta admit, I find Microsofts latest round of commercials poking fun at the things the ipad lacks hilarious.

RE: Man
By m51 on 9/19/2013 2:52:58 PM , Rating: 3
Apple makes good quality products and they charge a premium for that. I have no issue with that, I'm willing to pay for quality design.

However my smartphone use is dominated by screen use, not as phone use. No matter how good the other features of an iPhone get if they don't start offering a larger screen iPhone I'm jumping ship and getting an Android phone next. Most other iPhone users I know are also getting frustrated with the small screen size.

I'd bet that Apple stock wouldn't have lost any value if they had brought out a phone with an increased screen size for the 5s, and $100 cheaper on the 5c.

I hope they are starting to hear the alarm bells in Cupertino.

RE: Man
By w8gaming on 9/19/2013 11:48:14 PM , Rating: 2
Apple is too smugged about they being the first to be wildly successful in smartphone and that has blinded them to the fact that many customers want features that Apple does not currently have, but can offer if they CHOOSE to, yet they CHOOSE NOT to. Hence, their market share keep shrinking. If I am an investor in Apple's stock I will be worried. After 2 years, Apple senior management still fails to see the signs and realize what they should do.

RE: Man
By Kiffberet on 9/20/13, Rating: -1
RE: Man
By OoklaTheMok on 9/20/2013 12:59:46 AM , Rating: 2
People who buy iPhones also buy iPads... make a big iPhone, and they will likely sell fewer iPads...

RE: Man
By cfaalm on 9/20/2013 7:24:30 AM , Rating: 2
Your logic sounds plausible, but it doesn't seem to bother Samsung. They've got about every screen size covered.

RE: Man
By spaced_ on 9/22/2013 2:36:14 PM , Rating: 2
Samsung have pursued market share instead of chasing high profit margins. Some of their own devices cannibalise their own margins - in the end they have the mind share.

They have always had this strategy before they started making phones and other companies often struggle to compete with them in many markets as a result.

Apple is worried. They've decided not to pursue market share in 'junk' markets and have pigeon-holed themselves in the 'premium' market. Give it a few more years and see what happens to that market.

We can only speculate now but the actions they're taking and the competition they face suggests they're going to be struggling imo.

I can see why they held off offering a cheaper iphone to capture emerging markets. It could cannibalise their own sales. I have zero idea why they have nothing to compete with their larger screened competitors. Doesn't make any business sense to me.

RE: Man
By mingocr83 on 9/19/2013 12:35:02 PM , Rating: 5
Well, if we get to his numbers, Cook is blowing Apple up to pieces. How come Apple lost 27 billion dollars in market value after the 5's and 5C were announced. It clearly shows that Apple is not on the same track that Jobs, even with all this bullshit talk kept the company in.

Underestimating competition regardless of who they are is a big big mistake, and as you say, sell shares a few years this company could be in the brink...

RE: Man
By ClownPuncher on 9/19/2013 2:31:22 PM , Rating: 1
Yea, though the 5S seems to be a pretty good little phone judging by its performance metrics.

RE: Man
By ClownPuncher on 9/19/2013 4:28:23 PM , Rating: 3
Which Anand shows here -

Vote it down all you like, it changes nothing.

RE: Man
By BifurcatedBoat on 9/19/2013 6:45:02 PM , Rating: 5
However, the types of people who care most about phone benchmarks, are also the group that is least likely to buy an iPhone.

RE: Man
By ClownPuncher on 9/19/2013 6:57:08 PM , Rating: 2
Probably. I don't have a reason to own one. Doesn't mean it's a bad phone, though.

RE: Man
By Piiman on 9/21/2013 9:38:32 AM , Rating: 3
So what are you going to do with that extra 11 milliseconds? Note it may not even be 11 milliseconds.
These benchmarks are all bs to the average consumer.

RE: Man
By ClownPuncher on 9/23/2013 1:49:36 PM , Rating: 2
Benchmarks matter when it's for an Andriod phone, but not when it's an Apple phone. Got it.

RE: Man
By Nortel on 9/19/13, Rating: 0
RE: Man
By tayb on 9/19/2013 12:46:08 PM , Rating: 4
Sell? I bought Apple earlier this week at 452. It's up to 475 today. Why would I sell? iOS 7 is a hit with customers and the new iPhone will sell millions as it always does. I would be shocked if it didn't hit 500 in the next 30 days.

Beyond the bullshit is a bit of truth. Android is outselling iOS nearly 4:1 but in browser usage statistics the iPhone is being used nearly twice as much as Android. Read those numbers again. Nearly 4 times as many devices but half as much usage? So... what Cook said is mostly marketing bullshit but there is some truth.

RE: Man
By elleehswon on 9/19/2013 1:02:25 PM , Rating: 3
....or that us android users actually have more important things to do than dick around on a smartphone browser all day.

RE: Man
By Da W on 9/19/13, Rating: -1
RE: Man
By bupkus on 9/19/2013 3:13:43 PM , Rating: 4
This is his only post on this thread.

RE: Man
By Piiman on 9/21/2013 9:42:03 AM , Rating: 1
Yes! We have to get those mobil browsing stats up! LOL

RE: Man
By Jeffk464 on 9/19/2013 1:36:37 PM , Rating: 5
Browser usage isn't everything, I use my phone more for other stuff like:
spreadsheets at the gym
heart rate monitor

If I'm around a computer I would personally rather browse on the bigger screen.

RE: Man
By Omega215D on 9/19/2013 1:56:32 PM , Rating: 2
Not only that but I don't let my browsers stay on the Android setting too long. I go to Desktop unless the site works very well under mobile settings.

I also have Privacy mode turned on for Dolphin and Firefox.

RE: Man
By nafhan on 9/19/2013 2:13:58 PM , Rating: 3
This is a great point. Web browsing is doable on a small screen, but not good.

I'd be interested to see how much of the iOS browser share comes from iPads. Apple (from what I've heard) is still way ahead on tablets. I'd be willing to bet that if you were able narrow it down to phone browsing, the iOS vs. Android numbers would look a little different. In short, using iOS numbers here to say older Android phones are terrible for web browsing is a bit disingenuous.

RE: Man
By hubb1e on 9/19/2013 5:31:50 PM , Rating: 2
I'd also bet that he's looking at mobile safari vs stock android browsers. I'd argue that a lot of Android customers are using non-stock browsers. I know I am.

RE: Man
By Mint on 9/19/2013 8:21:56 PM , Rating: 2
One study (can't remember which) showed that if you only look at 3G/4G browsing, Android has more than half. It's only when you include Wifi that Apple's mobile usage is so much greater.

iPhones seem to be used at home with Wifi a lot. I'm guessing Android users like to use their PCs for browsing when they're at home.

RE: Man
By nafhan on 9/20/2013 1:10:31 PM , Rating: 3
I'd say that data would possibly support my theory that a lot of iOS browsing comes from iPads as I'm pretty sure most iPads are wifi only.

RE: Man
By Solandri on 9/19/2013 2:05:40 PM , Rating: 5
Beyond the bullshit is a bit of truth. Android is outselling iOS nearly 4:1 but in browser usage statistics the iPhone is being used nearly twice as much as Android. Read those numbers again. Nearly 4 times as many devices but half as much usage?

That is incorrect. It's a common mistake made by Apple fans because they're being fed only a small slice of statistics favorable to their fandom which mischaracterizes what's actually going on.

There are three big web usage measuring companies: StatCounter, W3Counter, and Net Applications. StatCounter is by far the biggest of them, counting visits to 3 million sites, while W3Counter measures about 70,000 sites and Net Applications about 40,000. Net Applications' sample (which is the one most frequently used by Apple fans) is actually so small they do statistical corrections (massage the numbers) to correct for biases caused by having an incomplete cross-section of the web.

W3Counter and Net Applications are the measures which show iOS with a 2:1 (used to be 3:1) lead over Android. But the important thing Apple fans aren't told is that they only count unique visitors each month. That is, someone who visits a site just once in a month because he followed a link in a news article counts just as much as someone who uses the site every day.

StatCounter doesn't count unique visits. They count page hits - actual web usage. When you do that, you find that:

Surprise! Android has a nearly 2:1 lead in web usage over iOS, and its lead is growing. In other words, more people use iOS to access the web. But most of those are just random and infrequent page visits. The hardcore web users who do a lot of frequent surfing are on Android. If you combine the overall site visits and unique visitor stats, yes nearly twice as many iOS users browse the web as Android users. But the average Android user who actually uses the web browser does almost 4x as much browsing as the average iOS user.

So if you divide smartphone users into three categories, those who never browse the web are mostly on Android, those who occasionally browse the web are mostly on iOS, and those who browse the web a lot are mostly on Android.

RE: Man
By retrospooty on 9/19/2013 2:27:17 PM , Rating: 2
LOL... They do love to skew stats those Apple people. ROFL.

RE: Man
By Tony Swash on 9/19/13, Rating: -1
RE: Man
By retrospooty on 9/19/2013 6:08:18 PM , Rating: 2
I am not sure your point with that... I have always said a cheaper iPhone model made sense and was a smart move by Apple. I totally agree. I think a larger screen higher res model would be even bigger, so to speak... But that isnt the topic at hand. What was being discussed is Apple's skewed web usage stats and the fact that this is closer to reality. Android over IOS 2 to 1.

Not that it matters, as 10 million other people's web usage doesn't affect yours or my web usage. I just find it funny how stats are skewed.

RE: Man
By retrospooty on 9/19/2013 6:10:03 PM , Rating: 2
Or perhaps you prefer a bar graph. I think it illustratesthe point even better. ;)

RE: Man
By KiwiTT on 9/19/2013 2:29:36 PM , Rating: 2
Well measuring website hits are also not enough. I use apps to mainly to access my internet info. And I am sure many others do as well. How are they measured?

RE: Man
By troysavary on 9/19/2013 6:29:10 PM , Rating: 2
Which matters not one bit. To the Web server, a request from an app and a request from a browser look the same. It still counts as a hit.

RE: Man
By tayb on 9/19/13, Rating: -1
RE: Man
By Rukkian on 9/19/2013 4:10:48 PM , Rating: 4
I know you wont grasp this, cause it may not be all rosey for apple, but he was actually spot on from the metrics. He is not taking one metric to make a judgement, he is putting them all together to make a complete picture.

Two metrics (W3Counter and Net Applications) only track unique visitors each month, which is what apple quotes as to why the usage is higher. From this, it shows a 2:1 advantage to IOS users.

Now look at the other metric (stat counter) which shows page hits, and Android has a 2:1 lead.

When you put these together, you can get a better overall picture. It seems that IOS with 1/4 the market share has 2x the amount of people that use the web (lightly). That more than likely means that there are a bunch of Andoids that dont surf the web, but then you combine that with 2:1 web traffic, which shows that 1/2 as many unique vistors use the web 2x as much, showing a 4x difference, hence the fact that for the ones that do use it, use it more than an average IOS user.

Most people dont care either way, but this just shows that anybody can get a stat that shows pretty much anything they want if they format it right.

RE: Man
By retrospooty on 9/19/2013 4:19:39 PM , Rating: 3
That, and other people's web habit really don't effect yours, nor does it affect your user experience.

RE: Man
By Reclaimer77 on 9/20/2013 10:19:40 AM , Rating: 1
Lol my god you're retarded, aren't you? You are so blind you cannot grasp the significance of what's right in your face.

RE: Man
By KoolAidMan1 on 9/19/2013 6:46:52 PM , Rating: 3
This doesn't explain why Google's ad revenue from iOS is higher, nor does it explain developers making more money on iOS. iOS usage is higher because it is on more high end devices while Android is on more low end devices.

People who have a GS3 or GS4 use it like someone uses an iPhone, Cook is wrong there. The number of high end Android devices is outnumbered by iPhones and low end Android phones, resulting in Android's lower overall usage share. It's simple

RE: Man
By 91TTZ on 9/19/2013 3:24:00 PM , Rating: 2
iOS 7 is a hit with customers and the new iPhone will sell millions as it always does.

I wouldn't say that IOS 7 is a hit. I downloaded it yesterday and I think it's a step in the wrong direction. It's not the fact that it's "different" that I don't like- it's that the usability is inferior. I feel that they made a bold step to choose form over function. The OS isn't strange to me, in fact it "feels" familiar to me. It seems a lot like Microsoft's "Metro" initiative. That's been out for a couple of years, and yet I don't like that, either. It just isn't a good user interface.

I made the pretty bold switch to leave the Windows world to jump over to the Apple world when the iPhone 3G came out. I didn't like the direction Microsoft was going with their user interface while Apple seemed to be going in a better direction. It was a big change for me but it was a change in the right direction. But then Apple does a 180 and starts to follow Microsoft with their flat UI and Metro look. I'm used to it, I just don't like it at all.

RE: Man
By w8gaming on 9/19/2013 11:51:13 PM , Rating: 2
Probably because iPhone and iPad do not have an SD slot and therefore limiting what the users can do without internet. Meanwhile, Android users do not need internet that much and hence actual internet usage is lower.

RE: Man
By Piiman on 9/21/2013 9:41:03 AM , Rating: 2
What does Browser usage have to do with market share? All it says to me is iPhones users don't have PC's to browse the web on.

RE: Man
By CharonPDX on 9/19/13, Rating: 0
RE: Man
By XZerg on 9/19/2013 3:32:47 PM , Rating: 2
funny thing is that as soon as 5c and 5s were announced, apple stock was downgraded by many analysts with targets set to below $500 mark.

With Nokia take over, Microsoft gets a bit more control on the hardware side too. And Microsoft is a company that has sunk billions of dollars to gain market share in all industries - xbox, bing, Windows phone, ... Google's android has shown it is unstoppable and with Motorola hardware under its helm, you have two Nancy Tellemlining their Aces up against Apple. Samsung brand too has become a behemoth to deal with and it too is a force to be not reckon with. And on the hardware side you also have to look at the likes of Qualcomm and Intel, new entrant, who too are behemoths that Apple is indirectly competing against.

So Apple now can and will feel the competition heat. It will need to pull up Aces too and at a quicker pace than it has in the past to keep its market share. Also the recent trend easily is proving that the brand value advantage Apple had over others has dramatically been reduced by the likes of Samsung.

Apple isn't going to disappear in matter of couple years but I can see them losing out on ASPs big time with all those behemoths aiming to take their own bigger bite of the market. And that's what will hurt their market capital big time too.

RE: Man
By XZerg on 9/19/2013 10:08:21 PM , Rating: 2
you have two Nancy Tellemlining their Aces up against Apple

not sure what Nancy Tellemlining is doing there but it should be two behmoths.

RE: Man
By Jeffk464 on 9/19/2013 1:25:14 PM , Rating: 2
These CEO's do realize how stupid they sound right? Who believes there are no high end android phones and now we even have quality windows pones.

RE: Man
By Tony Swash on 9/20/13, Rating: -1
RE: Man
By retrospooty on 9/20/2013 8:02:19 PM , Rating: 1
1 picture says a thousand words...

"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller

Latest Headlines
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki