Print 18 comment(s) - last by Jakeisbest.. on Sep 19 at 10:53 PM

RIM CEO Thorsten Heins  (Source:
It will take place across all departments

BlackBerry is looking more and more like a sinking ship, and it will reportedly throw about 40 percent of its employees overboard before the end of the year.

According to The Wall Street Journal, BlackBerry is looking to cut its workforce across all departments, and it will likely happen in "waves."

As of March, BlackBerry had 12,700 employees. This was the last time it officially disclosed staff numbers, meaning that this upcoming wave of cuts will affect thousands of people.

This is a big fall, considering BlackBerry had over 17,000 employees in 2011. Last year, around 5,000 jobs were cut. The company then started smaller waves of staff cuts earlier this summer in the sales and R&D units, and axed more than half of its sales force last week. 

BlackBerry was once one of the top handset makers in the U.S., but has lost significant market share thanks to the rise in popularity of Apple's iPhone and Samsung's Galaxy devices. In 2011, BlackBerry had 14 percent of the U.S. smartphone market, and now, it has less than 3 percent.

To make matters worse, BlackBerry reported a loss of $84 million in the quarter that ended June 1, as well as a decrease of 4 million subscribers. The Canadian company expects another operating loss when it provides earnings figures next week. 

BlackBerry had hoped that the launch of its new BlackBerry 10 (BB10) operating system and line of devices earlier this year would help it regain some market share. However, both launch devices (the Z10 and Q10) have flopped

Earlier this month, the company's board of directors announced the formation of a Special Committee to explore strategic alternatives to enhance the value and accelerate the development of BB10. The announcement came only a few days after a report surfaced that BlackBerry might go private in an attempt to fix its problems away from the public. 

Only days ago, Reuters reported that bidders for the sale of BlackBerry want only parts of the Canadian company instead of the whole thing. More specifically, they're interested in BlackBerry's operating system and the patents for its keyboard. This further shows that BlackBerry is in such a bad spot that bidders only want to pick it for its valuable parts rather than buy the whole thing and try to fix it. 

BlackBerry just today announced the specs for its new flagship phone -- the Z30 -- and hopes for a comeback with the new high-end BB10 smartphone. 

Source: The Wall Street Journal

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RE: Nail the coffin shut
By retrospooty on 9/18/2013 3:34:46 PM , Rating: 2
LOL... I know. This slowly bleeding to death for 3 years straight is getting hard to watch. Put them out of thier (and our) misery already.

I mean, I wish they could be a viable platform, but they just cant move fast enough to compete. From a good OS (QNX) to a released phone took 3 years and those phones were a year behind. Now, 9 months later, and the latest phone is 1 1/2 years behind... They just cant operate at a competitive pace so why bother.

RE: Nail the coffin shut
By Souka on 9/18/2013 3:57:00 PM , Rating: 2
Funny how it's "Cuts staff".... I wonder if executives are counted as "staff".... probably not.

RE: Nail the coffin shut
By swizeus on 9/19/2013 7:42:02 AM , Rating: 2
Actually yes, but they're on the very bottom of the cut list, or... in other list :) that 'consider' to be cut

RE: Nail the coffin shut
By vcolon on 9/19/2013 1:54:28 PM , Rating: 2
First one to be cut should be Thornstein. Look at that picture. Proof you shouldn't marry your cousin.

RE: Nail the coffin shut
By iamkyle on 9/19/2013 9:32:02 PM , Rating: 2
Most ignorant comment in here. Stay classy, DT.

RE: Nail the coffin shut
By YearOfTheDingo on 9/18/2013 6:33:48 PM , Rating: 2
The battle was already lost three years ago. Even had they managed to bring out their latest OS two years earlier, the result would still be the same. The smartphone business revolves around "the platform" nowadays. BlackBerry doesn't have one. The company never stood a chance. There're really only three viable platforms: Google, Apple, and Microsoft. A CEO with insight and foresight would have seen that and move to savage what can be saved. Now everything has gone up in smoke alongside the burning platform.

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs

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