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It will be released starting next week

BlackBerry has finally announced specs and a release date for its new flagship BlackBerry 10 (BB10) device, the Z30 -- and it's hoping for better reception from customers than the Z10 and Q10 could muster. 

BlackBerry's Z30 will be the new big boy on the company's block, becoming the new top-of-the-line flagship phone for BlackBerry -- a spot once held by the Z10, which launched earlier this year. 

The Z30 sports a 5-inch Super AMOLED touch display, a 1.7 GHz processor and BlackBerry 10 OS version 10.2. 

It also has the largest battery seen in a BlackBerry smartphone yet at 2880 mAh -- for 25 hours of mixed use -- allowing you to power extras like BlackBerry Priority Hub (manages all your conversations and notifications in one place) and BBM (messaging service specific to BlackBerry devices). 

“The new BlackBerry Z30 smartphone builds on the solid foundation and engaging user experience of the BlackBerry 10 platform with features like the powerful BlackBerry Hub, its exceptional touchscreen keyboard and industry leading browser,” said Carlo Chiarello, Executive Vice President for Products at BlackBerry.

“The smartphone rounds out the BlackBerry 10 portfolio and is designed for people looking for a smartphone that excels at communications, messaging and productivity. Having apps like the full Documents To Go suite that comes preinstalled, together with its 5” touch display, the BlackBerry Z30 smartphone gives you a best in class productivity experience on the go.”


The Z30, which is meant to compete with the likes of high-end smartphones like Apple's iPhone and Samsung's Galaxy line, will launch starting next week in the UK and Middle East. It will launch in other markets closer to the holiday season. 

The Z30 is an important phone launch for BlackBerry. Not only is it an attempt to steal back market share from the competitors that knocked BlackBerry down to where it is now, but BlackBerry is struggling to the point of considering an outright sale. 

Earlier this month, the company's board of directors announced the formation of a Special Committee to explore strategic alternatives to enhance the value and accelerate the development of BB10. The announcement came only a few days after a report surfaced that BlackBerry might go private in an attempt to fix its problems away from the public. 

 

Only days ago, Reuters reported that bidders for the sale of BlackBerry want only parts of the Canadian company instead of the whole thing. More specifically, they're interested in BlackBerry's operating system and the patents for its keyboard. This further shows that BlackBerry is in such a bad spot that bidders only want to pick it for its valuable parts rather than buy the whole thing and try to fix it. 

The first two BB10 releases -- the Z10 and Q10 -- have failed to grab consumer attention, but hopefully the Z30 will make a bigger splash in the smartphone market. 

Source: BlackBerry



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RE: great timing!
By retrospooty on 9/19/2013 5:07:29 PM , Rating: 2
"IMO, Google should just buy BB and migrate the Android runtime onto the BB10 OS (instead of its current Linux underpinnings), thereby forming a next-gen "Android" architecture."

Why? They already have the industry leading OS with 80% marketwhare... Why spend money to have the 3% anad shinking share of BB?

"A native and highly efficient UI layer, plus the already-available native security/multitasking/communication layers of BB10, plus native ability to run Android apps in an optimized environment = win-win-win all around."

I agree with you there, it would be nice to combine the best of both. That would benefit me a great deal and make me very happy, but I dont see it benefiting Google too much financially... Unless hey could get the whole BB IP set for a ridiculously cheap price.


RE: great timing!
By boeush on 9/19/2013 8:21:58 PM , Rating: 2
Well as you mention, they would certainly benefit from BB's IP set (for instance, by all accounts BB's on-screen keyboard is really, really good as well as really really patented...)

But as well, they would benefit from a much more efficient and performant underlying OS (built from the ground-up with RTOS capabilities and security in mind -- unlike Linux or even SELinux...) That means better multitasking, more reliable media streaming/playback/communications in background processes, and just an overall smoother and better user experience.

That would give them killer product so much ahead of the competition, that they would completely dominate the mobile handset/tablet market. But also, QNX being smaller, more efficient, and real-time-capable, it would be a better fit to smaller/cheaper devices like smart watches and whatnot. It's just more scale-able all around, again by design.


RE: great timing!
By iamkyle on 9/19/2013 9:29:15 PM , Rating: 2
quote:
Why? They already have the industry leading OS with 80% market share... Why spend money to have the 3% and shrinking share of BB?


Because it would IMPROVE it. Just because Android is the market leader, doesn't mean it has no issues. Android could learn a thing or 2 from BB10's inherently smooth multitasking.


RE: great timing!
By retrospooty on 9/19/2013 9:46:38 PM , Rating: 2
Of course it could improve, but i dont see Google or anyone else paying 100s of millions for it. Rimm has been trying to sell it for a long time, but they want way more than its worth.


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