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Dell is aggressively targeting the tablet market, but it will leave phones to others

After a successful shareholder vote, and financing help from Microsoft Corp. (MSFT) among others, Michael Dell finally has the leverage he needs to take his company private.  While he'll still have private investors to answer to, and will still have to solve his company's dramatic slide in the PC market, he will at least be able to tackle these issues without being over scrutinized by the media.

Michael Dell, in an interview with CNBC on Friday morning, said, "[Going private] will open an exciting new chapter [for Dell and its customers]."

Going ahead, he says his company will focus on five key goals:
  1. Improving enterprise hardware/software offerings
  2. Expanded sales capacity
  3. Targeting emerging markets
  4. Improving buyer experiences
  5. Building better PCs/tablets

Dell showed off a bit of its strategy for that final point at the 2013 Intel Developer Forum (2013 IDF) this week, teasing at the upcoming Dell Venue tablet line, based on Intel Corp.'s (INTC) new Bay Trail chops.

Notably not on the list are "smartphones".  Dell has played with the segment in the past, launching the Dell Aero -- a budget Android model in early 2010 -- followed by the fancier Dell Venue (Android) and Dell Venue Pro (Windows Phone 7) later this year.  But none of these phones achieved major sales success, and by mid-2012 Dell had quietly pulled the plug on this fledgling project.

Dell Venue Pro
While better looking, the Dell Venue Pro did not produce sufficient sales for Dell to continue the expensive business of smartphone development.

On Friday Michael Dell quashed any hopes of a Dell smartphone comeback, while vowing that his company would deliver great mobile product in other segments like tablets.

Source: CNBC

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What Dell needs to do.
By E7H3R on 9/17/2013 12:46:12 PM , Rating: 2
I worked for Dell at a kiosk in a mall before they got in with Best Buy. Our profit margins were huge on most systems, average 20%. Compare that to getting around 5% going wholesale to BB and Wally World. They were the Apple of the PC market and should get back to that. We were able to give people a face to face interaction and help them along customizing their pc. Their downfall was the tech support being based in India. I don't know how many people a day would come in pissed off or about in tears because they couldn't understand the tech support and we were specifically instructed to not give them any advice. If they got back to selling their own computers(retail), moved tech support all back to the US and quit trying to make everything so damn cheap, they could get back on top. I doubt it will happen though as I have yet to experience a large company that is competent and actually cares about their customers.

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan

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