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Dell is aggressively targeting the tablet market, but it will leave phones to others

After a successful shareholder vote, and financing help from Microsoft Corp. (MSFT) among others, Michael Dell finally has the leverage he needs to take his company private.  While he'll still have private investors to answer to, and will still have to solve his company's dramatic slide in the PC market, he will at least be able to tackle these issues without being over scrutinized by the media.

Michael Dell, in an interview with CNBC on Friday morning, said, "[Going private] will open an exciting new chapter [for Dell and its customers]."

Going ahead, he says his company will focus on five key goals:
  1. Improving enterprise hardware/software offerings
  2. Expanded sales capacity
  3. Targeting emerging markets
  4. Improving buyer experiences
  5. Building better PCs/tablets

Dell showed off a bit of its strategy for that final point at the 2013 Intel Developer Forum (2013 IDF) this week, teasing at the upcoming Dell Venue tablet line, based on Intel Corp.'s (INTC) new Bay Trail chops.

Notably not on the list are "smartphones".  Dell has played with the segment in the past, launching the Dell Aero -- a budget Android model in early 2010 -- followed by the fancier Dell Venue (Android) and Dell Venue Pro (Windows Phone 7) later this year.  But none of these phones achieved major sales success, and by mid-2012 Dell had quietly pulled the plug on this fledgling project.

Dell Venue Pro
While better looking, the Dell Venue Pro did not produce sufficient sales for Dell to continue the expensive business of smartphone development.

On Friday Michael Dell quashed any hopes of a Dell smartphone comeback, while vowing that his company would deliver great mobile product in other segments like tablets.

Source: CNBC



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By Mint on 9/16/2013 11:17:47 PM , Rating: 2
It wasn't just the size that made the Streak 5 bad or today's phones good. It was too heavy, had too small a battery, and had no stylus.

Today's 5" phones are only acceptable because they're a lot thinner, smaller, and lighter than the Streak 5. The Note is the only top selling phone close to the Streak 5's size (and it's still lighter), and I feel a big part of that is the inclusion of an inductive stylus. The monster battery was also a big draw.

There's a reason Samsung isn't making the Note 3 series any bigger in external dimensions (in fact it's noticeably narrower than the original Note). The Streak 5 crosses the threshold of acceptability all but a tiny part of the smartphone market.


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