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Dell is aggressively targeting the tablet market, but it will leave phones to others

After a successful shareholder vote, and financing help from Microsoft Corp. (MSFT) among others, Michael Dell finally has the leverage he needs to take his company private.  While he'll still have private investors to answer to, and will still have to solve his company's dramatic slide in the PC market, he will at least be able to tackle these issues without being over scrutinized by the media.

Michael Dell, in an interview with CNBC on Friday morning, said, "[Going private] will open an exciting new chapter [for Dell and its customers]."

Going ahead, he says his company will focus on five key goals:
  1. Improving enterprise hardware/software offerings
  2. Expanded sales capacity
  3. Targeting emerging markets
  4. Improving buyer experiences
  5. Building better PCs/tablets

Dell showed off a bit of its strategy for that final point at the 2013 Intel Developer Forum (2013 IDF) this week, teasing at the upcoming Dell Venue tablet line, based on Intel Corp.'s (INTC) new Bay Trail chops.

Notably not on the list are "smartphones".  Dell has played with the segment in the past, launching the Dell Aero -- a budget Android model in early 2010 -- followed by the fancier Dell Venue (Android) and Dell Venue Pro (Windows Phone 7) later this year.  But none of these phones achieved major sales success, and by mid-2012 Dell had quietly pulled the plug on this fledgling project.

Dell Venue Pro
While better looking, the Dell Venue Pro did not produce sufficient sales for Dell to continue the expensive business of smartphone development.

On Friday Michael Dell quashed any hopes of a Dell smartphone comeback, while vowing that his company would deliver great mobile product in other segments like tablets.

Source: CNBC

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By Flunk on 9/14/2013 1:07:53 PM , Rating: 2
I have an HTC HD7 and while it is a good device and the OS works well I am going to go Android for the next one.

There are a few things that really annoy me about Windows Phone 7. First is that Microsoft only really provided one update for the platform (plus a tiny one that just tweaks the start menu) before totally abandoning it. This happened after they promised the platform would handle upgrades better than Android and iOS.

With Windows Phone 8 they totally changed the platform, which makes all new apps incompatible with Windows Phone 7.Leaving us with 2 year old phones that would never see any new apps or get any updates.

They are also locked down to Microsoft's store with very limited developer side loading. This means you are totally blocked in to their ecosystem no matter what. Add to that the catalog of apps being weak (mostly because it is very difficult to make money selling on their store, which I know first-hand).

Anyway, there are pluses to the platform but Microsoft seems do everything they can to annoy customers and shoot themselves in the foot. I'm thinking about getting the new nexus phone when it comes out just to be done with it.

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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