Emissions Testing Delays Mazda's U.S. Diesel Engine Launch Until Late Spring '14
September 13, 2013 9:54 AM
comment(s) - last by
Emissions testing for Mazda's new diesel engine faces difficulty
Mazda began talking up its plans to launch a new diesel engine to the United States a while back. Mazda wanted to put the diesel engine under the hood of its new
in the U.S.
during the second half of 2013
However, it appears Mazda is having a hard time getting the engine certified for use in the United States. Due to delays in certification, the engine has been pushed until late spring of 2014. The company says that it's currently still working on emissions testing for the U.S. market.
Mazda said, "The on-sale date for Mazda6 Skyactiv-D clean-diesel has been moved to late-spring 2014, to accommodate final emissions testing and certification....More information on the Skyactiv-D clean diesel Mazda6 will be available closer to the on-sale date."
Robert Davis, senior vice president of U.S. operations for Mazda said, "I know we had discussed it being in showrooms before the end of the year, and everyone involved in the program is disappointed it will not be, but final certification testing -- the results of which are looking encouraging -- is taking longer than we had initially expected."
Mazda had also hoped the new diesel engine would help further increase its sales in the U.S. Mazda6 sales were up 167% in August compared to August of 2012, but are starting to slow.
This article is over a month old, voting and posting comments is disabled
RE: Long time coming
9/14/2013 12:51:48 AM
Just as the CX5 is basically a Ford Kuga, better known here as the 2013 Escape.
The entire SkyActive Platform has interchangeable engines (just like Ford's Focus, Fusion, Escape) because they are all basically the same car.
So there is nothing stopping Mazda from transplanting this engine with no retooling (ie, engine mounts and a different ECU...)
Occasionally diesel vehicles have beefier axles and hubs/knuckles to handle the increased torque but these components are generally overbuilt these days anyway.
But with ALL of this in mind, it doesn't make sense to pick the underperforming sales vehicle to "test" a new engine with. They should offer the engine in the most desirable vehicle they have (CX-5) and see how many customers opt for it.
Ford used this strategy with the F150 and the Taurus (both on opposite ends on the sales spectrum) then after a feel for the market, put an Ecoboost option in
of their vehicles.
Seems like it worked out for them. The Ecoboost engines are usually chosen over NA engines in every single vehicle except the Fiesta, even though they have a price premium.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
2014 Mazda6 Rated at up to 38 MPG Highway, Diesel Incoming
January 4, 2013, 9:37 AM
Quick Note: Kia Soul EV Priced from $33,700
September 11, 2014, 5:32 PM
Production Infiniti LE Electric Sedan Leaked in Patent Drawings
September 9, 2014, 10:32 AM
"Decepticon" Driver Triumphs Over Cops in Massachusetts Court
September 5, 2014, 12:07 PM
Tesla Motors Confirms Nevada Gigafactory Deal, Will Receive $1.25B in Tax Breaks
September 4, 2014, 8:24 PM
Mazda Unveils the 2016 MX-5 Miata, Drops 220 Pounds and 3" in Length
September 3, 2014, 8:59 PM
Report: Tesla Has Selected Nevada for Its Massive Gigafactory Complex
September 3, 2014, 8:07 PM
Most Popular Articles
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces 4.7" iPhone 6, 5.5" iPhone 6 Plus
September 9, 2014, 1:45 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information