Emissions Testing Delays Mazda's U.S. Diesel Engine Launch Until Late Spring '14
September 13, 2013 9:54 AM
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Emissions testing for Mazda's new diesel engine faces difficulty
Mazda began talking up its plans to launch a new diesel engine to the United States a while back. Mazda wanted to put the diesel engine under the hood of its new
in the U.S.
during the second half of 2013
However, it appears Mazda is having a hard time getting the engine certified for use in the United States. Due to delays in certification, the engine has been pushed until late spring of 2014. The company says that it's currently still working on emissions testing for the U.S. market.
Mazda said, "The on-sale date for Mazda6 Skyactiv-D clean-diesel has been moved to late-spring 2014, to accommodate final emissions testing and certification....More information on the Skyactiv-D clean diesel Mazda6 will be available closer to the on-sale date."
Robert Davis, senior vice president of U.S. operations for Mazda said, "I know we had discussed it being in showrooms before the end of the year, and everyone involved in the program is disappointed it will not be, but final certification testing -- the results of which are looking encouraging -- is taking longer than we had initially expected."
Mazda had also hoped the new diesel engine would help further increase its sales in the U.S. Mazda6 sales were up 167% in August compared to August of 2012, but are starting to slow.
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RE: Long time coming
9/13/2013 4:11:03 PM
the honda odyssey van is based on an stretched accord platform. this in turn is strengthened and serves as the basis for the ridgeline "truck".
the mazda 5 mini-minivan is based on the mazda 3 platform.
conversely, the ford freestyle/taurus x crossover is based on volvo xc90 architecture.
companies save money wherever they can, i guess.
as for mazda, i believe that installing the diesel in the mazda 3 or the cx5 would have been a better choice, as the 6 doesn't seem to be selling nearly as well as those two.
RE: Long time coming
9/14/2013 12:51:48 AM
Just as the CX5 is basically a Ford Kuga, better known here as the 2013 Escape.
The entire SkyActive Platform has interchangeable engines (just like Ford's Focus, Fusion, Escape) because they are all basically the same car.
So there is nothing stopping Mazda from transplanting this engine with no retooling (ie, engine mounts and a different ECU...)
Occasionally diesel vehicles have beefier axles and hubs/knuckles to handle the increased torque but these components are generally overbuilt these days anyway.
But with ALL of this in mind, it doesn't make sense to pick the underperforming sales vehicle to "test" a new engine with. They should offer the engine in the most desirable vehicle they have (CX-5) and see how many customers opt for it.
Ford used this strategy with the F150 and the Taurus (both on opposite ends on the sales spectrum) then after a feel for the market, put an Ecoboost option in
of their vehicles.
Seems like it worked out for them. The Ecoboost engines are usually chosen over NA engines in every single vehicle except the Fiesta, even though they have a price premium.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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