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Samsung wants to stay on its A game to beat Apple

Samsung sees that Apple is making an aggressive push into China, and will pump up the competition with powerful new 64-bit Galaxy products in order to keep Apple at bay. 

Shin Jong-kyun, Samsung’s mobile business chief, confirmed that Samsung wants to expand its business in the Chinese smartphone market during a meeting in Seocho-dong, southern Seoul.
 
“Samsung understands that Apple intends to boost its mobile business in China, as well as in Japan, meaning that we should try harder in these countries,” said shin.

Apple will sell its latest iPhones through China Unicom and China Telecom while also talking with China Mobile, which has a customer base over twice the size of the U.S. population. In fact, Chinese regulators gave the final required license for the iPhone to work on China Mobile Ltd's mobile network this week.

Samsung Galaxy S IV

Samsung plans to pursue the market with competitive products in hopes of swaying users from buying Apple's iPhones. For instance, Shin said the next set of Samsung Galaxy smartphones would feature 64-bit processors for more power and speed.

“Not in the shortest time. But yes, our next smartphones will have 64-bit processing functionality,” said Shin.

In addition, Samsung will hold a launch event for its latest 5.7-inch Galaxy Note 3 "phablet" in China.

Apple, on the other hand, just recently announced its iPhone 5S, which also features a 64-bit processor (the ARM-based A7). This will offer the market a high-end smartphone with enough power to run complex games and applications. 
 
As of the end of the second quarter, Samsung was the top smartphone seller in China with 19.4 percent of the market while Apple’s share was just 4.3 percent.

Source: The Korea Times



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By aliasfox on 9/12/2013 1:10:39 PM , Rating: 2
Considering Apple keeps SoCs around for 2-3 years (A4 was 2010-2013, A5 looks to be 2011-2014), any chip introduced in 2013 will likely be expected to last until 2015-2016. If we assume that all new, high end phones released in 2015 will have 4+GB of RAM, then it makes sense to have your OS and APIs written for 64-bit architectures by that point. Releasing a 64-bit chip now means that Apple can still sell low-end A7 based devices in 2015 running on a 2015-current OS.

Though I guess from that perspective, it makes less sense for Samsung to do it right now if nobody expects them to a) keep phone models in production for very long, or b) update their phones to the latest OSes 2 years after release.


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