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Samsung wants to stay on its A game to beat Apple

Samsung sees that Apple is making an aggressive push into China, and will pump up the competition with powerful new 64-bit Galaxy products in order to keep Apple at bay. 

Shin Jong-kyun, Samsung’s mobile business chief, confirmed that Samsung wants to expand its business in the Chinese smartphone market during a meeting in Seocho-dong, southern Seoul.
 
“Samsung understands that Apple intends to boost its mobile business in China, as well as in Japan, meaning that we should try harder in these countries,” said shin.

Apple will sell its latest iPhones through China Unicom and China Telecom while also talking with China Mobile, which has a customer base over twice the size of the U.S. population. In fact, Chinese regulators gave the final required license for the iPhone to work on China Mobile Ltd's mobile network this week.

Samsung Galaxy S IV

Samsung plans to pursue the market with competitive products in hopes of swaying users from buying Apple's iPhones. For instance, Shin said the next set of Samsung Galaxy smartphones would feature 64-bit processors for more power and speed.

“Not in the shortest time. But yes, our next smartphones will have 64-bit processing functionality,” said Shin.

In addition, Samsung will hold a launch event for its latest 5.7-inch Galaxy Note 3 "phablet" in China.

Apple, on the other hand, just recently announced its iPhone 5S, which also features a 64-bit processor (the ARM-based A7). This will offer the market a high-end smartphone with enough power to run complex games and applications. 
 
As of the end of the second quarter, Samsung was the top smartphone seller in China with 19.4 percent of the market while Apple’s share was just 4.3 percent.

Source: The Korea Times



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RE: should have just went to 128bit
By retrospooty on 9/12/2013 12:18:45 PM , Rating: 2
"It makes sense to begin transitioning them to 64 bit *now* so that in a year or two"

On this I agree. Apple probably made a good move. It wont help yet, but having it now makes the transition easier. When it matters, it wont be a "transition".


RE: should have just went to 128bit
By Dorkyman on 9/12/2013 1:06:54 PM , Rating: 2
"In a year or two..."

Yeah, right.


By Tony Swash on 9/12/2013 2:15:32 PM , Rating: 1
Bear in mind that Apple's range of iOS devcies is highly integrated, the same chip families and SDK, the same service and development stack. The A7 chip appeared first in it's phones but an iPad refresh is only week away, I would have thought it highly likely that the A7 and M7 chips will appear in the higher end iPad models and iPads, with their very large number of high end apps, are widely used for intensive computing activity. This is typical Apple, big, early, foundational tech transitions that lay the basis for developments for years ahead.


By retrospooty on 9/12/2013 3:15:12 PM , Rating: 2
""In a year or two..."

Well, at some point. Right now, it doesn't hurt anything, in the future it will help, so why not? Just like Windows 64bit years ago. Everything that works, still works, and in the future, its already ready.


By aliasfox on 9/12/2013 1:10:39 PM , Rating: 2
Considering Apple keeps SoCs around for 2-3 years (A4 was 2010-2013, A5 looks to be 2011-2014), any chip introduced in 2013 will likely be expected to last until 2015-2016. If we assume that all new, high end phones released in 2015 will have 4+GB of RAM, then it makes sense to have your OS and APIs written for 64-bit architectures by that point. Releasing a 64-bit chip now means that Apple can still sell low-end A7 based devices in 2015 running on a 2015-current OS.

Though I guess from that perspective, it makes less sense for Samsung to do it right now if nobody expects them to a) keep phone models in production for very long, or b) update their phones to the latest OSes 2 years after release.


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