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Samsung wants to stay on its A game to beat Apple

Samsung sees that Apple is making an aggressive push into China, and will pump up the competition with powerful new 64-bit Galaxy products in order to keep Apple at bay. 

Shin Jong-kyun, Samsung’s mobile business chief, confirmed that Samsung wants to expand its business in the Chinese smartphone market during a meeting in Seocho-dong, southern Seoul.
 
“Samsung understands that Apple intends to boost its mobile business in China, as well as in Japan, meaning that we should try harder in these countries,” said shin.

Apple will sell its latest iPhones through China Unicom and China Telecom while also talking with China Mobile, which has a customer base over twice the size of the U.S. population. In fact, Chinese regulators gave the final required license for the iPhone to work on China Mobile Ltd's mobile network this week.

Samsung Galaxy S IV

Samsung plans to pursue the market with competitive products in hopes of swaying users from buying Apple's iPhones. For instance, Shin said the next set of Samsung Galaxy smartphones would feature 64-bit processors for more power and speed.

“Not in the shortest time. But yes, our next smartphones will have 64-bit processing functionality,” said Shin.

In addition, Samsung will hold a launch event for its latest 5.7-inch Galaxy Note 3 "phablet" in China.

Apple, on the other hand, just recently announced its iPhone 5S, which also features a 64-bit processor (the ARM-based A7). This will offer the market a high-end smartphone with enough power to run complex games and applications. 
 
As of the end of the second quarter, Samsung was the top smartphone seller in China with 19.4 percent of the market while Apple’s share was just 4.3 percent.

Source: The Korea Times



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RE: should have just went to 128bit
By bug77 on 9/12/2013 11:46:25 AM , Rating: 2
64bit can handle double precision better, true, but I'm not convinced a mobile phone or a tablet needs that.

More registers is not inherently a boon of 64bit addressing.

And about 4GB RAM, it's just like I said: not for a few more years. But it's better to be ready then playing catching up, I agree with you on this one.


RE: should have just went to 128bit
By Dorkyman on 9/12/2013 1:03:14 PM , Rating: 1
Maybe I'm just living in the past, but can someone please tell me how an app for a smartphone could be written to require the use of 4+GB? I do HD video editing as a profession and my editing program on my PC is perfectly happy in much less than 1GB. And video editing and rendering are really CPU-intensive tasks.

So to me this smacks of just a marketing gimmick, like pixels in a camera ("company X has 16 megapixels, so we have 24!!!")


By ClownPuncher on 9/12/2013 1:37:05 PM , Rating: 2
You're a patient man if you can put up with 1gb.


By Solandri on 9/12/2013 1:55:24 PM , Rating: 2
The only apps I can think of right now which use huge amounts of memory are large 3D simulations, and massive databases which need to be in RAM for maximum speed (e.g. Google's search servers).

Looking to the future, memory needs are going to explode once 3D video becomes mainstream. The pieces for this are already in place or in development. A light field camera can capture 3D images natively, or you can simulate it with 2+ lenses and a bunch of computer processing. On the display side, quantum dot displays could conceivably be used to create holograms if you make the addressable dots small enough and can do massive fourier transform calculations in real-time.


By Shadowself on 9/12/2013 2:16:30 PM , Rating: 2
Think more along the lines of 64 bit integers. Integer math is less processor intensive than floating point math. (I remember a while back when a chip I used did all integer operations in one cycle with relatively low power in while floating point either took more cycles or more power. In fact the double precision floating divide took 17 cycles!). If more can now be done in integer math than FP there *might* be both a speed up and power savings. Maybe. I'm looking forward to some benchmarks on some real world applications to see if Apple's 2x speed increase holds up.

Apple explicitly stated that the doubled the number of registers in the A7 over the number available in the A6. That part shouldn't be in question.

It's less about the amount of RAM and more about the RAM access bandwidth. This was the gotcha that hit a lot of systems in the 16 to 32 switch and again in the 32 to 64 switch. If you're now pushing 64 bits around versus 32 bits the processor can get starved it you don't increase the memory bandwidth. Even if you double the processing speed of the CPU, as Apple claims, if you don't feed it fast enough it's all for naught. Apple has a very poor track record in properly scaling their historical systems' memory bandwidths. We'll just have to see how they did this time.


By danbob999 on 9/12/2013 9:49:26 PM , Rating: 2
Even 32 bit CPUs have 64 bit FPU (floating point units).
32 bit ARM CPUs even have NEON 128 bit registers for fast floating point operations.


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