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Samsung wants to stay on its A game to beat Apple

Samsung sees that Apple is making an aggressive push into China, and will pump up the competition with powerful new 64-bit Galaxy products in order to keep Apple at bay. 

Shin Jong-kyun, Samsung’s mobile business chief, confirmed that Samsung wants to expand its business in the Chinese smartphone market during a meeting in Seocho-dong, southern Seoul.
 
“Samsung understands that Apple intends to boost its mobile business in China, as well as in Japan, meaning that we should try harder in these countries,” said shin.

Apple will sell its latest iPhones through China Unicom and China Telecom while also talking with China Mobile, which has a customer base over twice the size of the U.S. population. In fact, Chinese regulators gave the final required license for the iPhone to work on China Mobile Ltd's mobile network this week.

Samsung Galaxy S IV

Samsung plans to pursue the market with competitive products in hopes of swaying users from buying Apple's iPhones. For instance, Shin said the next set of Samsung Galaxy smartphones would feature 64-bit processors for more power and speed.

“Not in the shortest time. But yes, our next smartphones will have 64-bit processing functionality,” said Shin.

In addition, Samsung will hold a launch event for its latest 5.7-inch Galaxy Note 3 "phablet" in China.

Apple, on the other hand, just recently announced its iPhone 5S, which also features a 64-bit processor (the ARM-based A7). This will offer the market a high-end smartphone with enough power to run complex games and applications. 
 
As of the end of the second quarter, Samsung was the top smartphone seller in China with 19.4 percent of the market while Apple’s share was just 4.3 percent.

Source: The Korea Times



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Based on A57
By mjv.theory on 9/12/2013 11:37:18 AM , Rating: 2
Presumably Apple's A7 and next year's Samsung 64 bit will be based on ARM's A57 IP. One might presume that the ARMv8 A57 might also include other advantages along with a 64bit capability; perhaps improvements that are harder to accomplish merely by tweaking A9 or A15.

Also, with a much touted trend toward convergence, early experience with 64bit designs may pay off down the line. You can also think tablets, convertibles, notebooks, desktops or desktop replacements, and servers....televisions, set-top boxes, cars, fridges, drones, battle droids, orgasmatrons - basically, the usual suspects, and then everything else you didn't think of.




RE: Based on A57
By extide on 9/12/2013 4:40:58 PM , Rating: 2
Apples will probably be a ~custom implementation, but definitely ARMv8, while Samsung will probably implement a stock Cortex A57/53 of some sort.


RE: Based on A57
By Monkey's Uncle on 9/13/2013 1:38:40 PM , Rating: 2
quote:
You can also think tablets, convertibles, notebooks, desktops or desktop replacements, and servers....televisions, set-top boxes, cars, fridges, drones, battle droids, orgasmatrons - basically, the usual suspects, and then everything else you didn't think of.


Oooo I want a one of those. Only it has to be able to address 8GB of memory so only 64-bit will do.


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