IDF 2013: Intel Distances Itself From Windows 8, Microsoft
September 12, 2013 11:31 AM
comment(s) - last by
(Source: Jason Mick/DailyTech LLC)
Intel is Google's "new intern", while Wintel is on life support
"We're going to make sure all of your operating systems run best on Intel clients," Intel Corp. (
) SVP Kirk Skaugen proclaimed during his company's Wednesday morning keynote at the
2013 Intel Developer Forum
I. Intel is no Longer Focused on Microsoft
But during its keynote Apple, Inc. (
) (maker of OS X and Macs) was only mentioned in passing, as were "other Linux" providers (i.e. Red Hat Inc. (
)). Microsoft Corp.'s (
) veteran WIndows OS did receive quite a bit of the attention -- but less than half of Intel's OS-specific time focused on Windows (my estimated would be about a third of it did).
Who Intel seemed most enthused about -- and who it spent the most time talking about -- was Google Inc. (
). To be fair, Wednesday morning was mobile minded as the major announcement was
's launch (the latest tablet/laptop Atom platform). But that said, Intel seemed neutral to at times accusative when addressing its long time "spouse" -- Microsoft -- while greedily eyeing the world's most used operating system, Android and its new laptop cousin, Chrome OS.
My, how much has changed in nine months.
Intel itself from the struggling Windows platform.
At the 2013 Consumer Electronic Show (CES) Intel talked a bit about Android, but it was more of a side show. The main event was Windows 8, and Intel seemed deeply commited to Microsoft. I
wrote at the time
Arguably the most important, but relatively underdiscussed single story at the
2013 Consumer Electronics Show
can be expressed in a single word -- "solidarity". Whether it was Intel Corp. (
pushing customers towards touch-friendly devices
or companies like Hewlett-Packard Comp. (HPQ) and Lenovo Group, Ltd. (
, everyone was standing firmly behind Microsoft Corp.'s (
) embattled Windows 8 operating system.
But what once seemed a firm commitment to "Wintel" union, is today on the rocks.
II. Windows 8 Woes
Windows 8 has flopped hard. Its failure arguably
cost Microsoft CEO Steve Ballmer his job
. PC sales have seen their
worst percentage drop in history
To Microsoft's credit, it's not merely Windows 8 that's driven this slump. The market as a whole has recoiled form expensive products. Apple shockingly saw its iPad sales fall for the first time on a year-to-year basis since the device's launch.
But one company has emerged looking like a giant-killer -- Google Inc. (
Google is conquering the world and Intel is eager to hitch its wagon with this winner.
According to International Data Corp. (
) and Gartner Inc. (
), the two largest market research firms covering the electronics industry, nearly
two out of every three tablets
four out of every five smartphones
sold are now Android devices.
Android enjoys dominant leads in the tablet and smartphone markets.
What's more Google scored
a shocking sales success with its largely laptop-aimed Chrome OS
-- despite having just a handful of Chrome OS devices on the market. Chrome OS devices have seized
the top two laptop sales spots
on Amazon.com, Inc.'s (
) site displacing popular Windows laptops, and Chrome OS devices reportedly accounted for 1 out of every 5 ~$300 laptop purchased in Q2 2013.
III. New Windows Chief Stumbles as She Tries to Defend Windows 8
At the IDF keynote the
new Windows President, Tami Reller
-- the marketing "brain" behind arguably the
biggest marketing flop
in Windows history (Windows 8) -- was trotted out on stage. But when Mr. Skaugen addressed her, his tone seemed icy -- almost accusative.
"Tell us about what [Microsoft is] doing to ... drive Windows 8 demand," he asked Ms. Reller.
The response from the new Microsoft chief stumbled over here words at times, and delivered an extremely weak response. She said that Windows 8.1's builds had been downloaded by "2.1 million users" worldwide, but failed to clarify whether those numbers were for the public
Release to Manufacturing
. Either way the numbers aren't very impressive; by contrast eight million users are estimated to have downloaded Windows 7's test builds.
New Windows chief Tami Reller struggled in her IDF appearance.
Ms. Reller also asserted that August saw the "most activations of Windows 8" of any month yet, while, declining to give numbers. That's also not terribly impressive -- given that August is the big back-to-school shopping month, and
sees higher sales. What is more noteworthy is that June and July are rumored to have seen very slow Windows 8 sales. By contrast, by that point in its life cycle
Windows 7 was firing on all cylinders
Ms. Reller also said:
[Windows 8.1] gives a chance for Windows to be familiar again. There's a lot of innovation coming to Windows 8.1. We are seeing demand for Windows 8.1 devices in the real world… We see that Windows 8.1 is a real milestone to take that forward.
She might has well have stopped at the first sentence. After all, Windows 8.1 has little to do with "innovation", and much more to do with
unrolling, amending, or otherwise undoing
the "innvoation" of Windows 8.
Returning to your old path
is many things -- "a lot of innovation" is not one of them. Most humorous, it seems Ms. Reller's comment admits that Windows 8 was "unfamiliar" to consumers.
A weak allusion to the upcoming
2014 Windows XP end of life
, might have been the single most convincing thing Ms. Reller said. After all, if Microsoft is forcing consumers off its aging but popular platform, they have to go somewhere, certainly. And some of them might go to Windows 8.1 right?
Intel, for its part, was content to beat around the bush, not-so-subtly alluding to Windows 8's embarassingly bad sales, which drove Intel to
a major decline in profit
IV. Intel is Crazy for Android
If the mood was hostile and terse in the Wintel household, it was puppy love when Microsoft stepped out and started talking about its passion for Google. Intel proudly boasted of its "open source experience", with Intel software and services VP, bragging, "Intel has been one of the leading contributors to linux in the market place."
Intel has put a lot of work into a fast Android implementation.
Intel's outlined how its deep commitment to Android began with a lot of work to make sure the Davlik runtime ran optimally on Intel's chips. Next, Intel talked about how its new NDK allows Android developers to write optimized C or C++ routines for Android apps to boost the performance of critical chunks of code.
And Intel's Google passion didn't stop with Android.
V. Haswell Chromebooks Incoming
Next up Sundar Pichai -- Google's head of Chrome OS and (new) head of Android -- joined Mr. Fisher to talk Chrome OS. On stage he revealed Toshiba Corp. (
) a Chrome OS virgin, would be using
in its first Chromebook (Chrome OS laptop). He also announced new
Chromebooks were coming from Acer Inc. (
) and Hewlett-Packard Comp. (
). A new Chromebox (Chrome OS portable desktop machine) was also announced from Chrom first-timer ASUSTek Computer, Inc. (
), which it billed had "zero maintenance management" and suggested might be perfect for a call center.
Several new Chromebooks were announced.
"[Haswell is available] at hugely disruptive pricepoints in the market [and is a] tipping point" for Intel, Mr. Pichai cheered. He also boasted, "Both android and chrome represent two open platforms, two large platforms built from the ground up."
In one of his most interesting remarks, the Chrome OS chief revealed that 5,000 school districts- - or approximately 1 in 5 school districts across the U.S. -- had adopted Google's Chrome OS. This could prove a crucial foothold for Google in 2014 at it expands its war on Windows.
Intel has also been tuning up its Chrome OS implementation.
A report from Avast claims that Microsoft's decision to finally axe Windows XP support may adversely affect up to 96 percent of U.S. school districts, which still make heavy use of the elderly operating system. As Microsoft burns those districts by refusing to support its product with critical security updates, Microsoft may see these efforts backfire and see school districts flee to Chrome OS -- an affordable platform they already seem relatively fond of.
VI. Google's Android Chief Puts Intel Exec in Their Place With Intern Hat
At IDF 2013 Intel has sent a clear message that Wintel is not dead, but that it is on life support.
While Intel's mobile lineup for the fall will feature a heavy mix of Windoows ultrabooks, budget laptops, 2-in-1s, and tablets, it will also feature several Chromebooks and numerous Android tablets/2-in-1s. No longer is Intel content to back Microsoft unconditionally.
It's willing to hang on a bit longer, but IDF made it clear that Intel has a passion for a new OS maker -- Google -- and that if Microsoft fails to perform, Intel will be more than happy to target its wares at Google's customers.
During his chat with Doug Fisher, Sundar Pichai presented Intel VP Dough Fisher with one of the iconic colorful Google propeller hats.
Sundar Pichai presents Intel SVP Kirk Skaugen with a Google "intern hat". Mr. Skaugen compliantly put it on a few moments later.
"We make new hires wear it on their first day," he quipped. What might be a mere gag at first glance took on a deeper, more embarassing for Intel, given its struggles with its old partner -- Microsoft. It might be embarassing -- perhaps even a bit humiliating -- but even after that comment Mr. Fisher put on Google's hat.
The gesture seemed deeply symbolic. It was if to say Intel -- long relishing the role as top dog in the markets it sold to -- realized it had finally made a devestating mistake after decades of good choices. It picked the wrong horse in the mobile operating system race (Microsoft) and it was now humbly swallowing its pride, embracing the role of lowly Google "new hire". Intel may yet be Google's best hardware partner, but it will have to work hard to get there. Google is willing to give it that chance, but it wasn't above reminding its new partner of its place in this relationship.
This article is over a month old, voting and posting comments is disabled
Windows 8 isn't alone
9/12/2013 7:23:44 PM
The trouble for Windows 8 isn't alone. Windows Server 2012 also has some serious issues.
First off, new features:
The new Resilient File System (ReFS) has turned out to be not so resilient after all. There have been some major troubles for the new file system, and no repair tools. Microsoft claims they aren't needed. Dozens of corporations have lost minor file repositories because of Admins who pushed for using the new file system.
The new Hyper-V, and client Hyper-V, have some serious stability issues as well. Certain new feature have caused some virtual machines to be corrupted beyond repair, and restores from previous versions have been impossible to Hyper-V 2012 hosts. Admins have had to backstep to 2008 R2 to get some of their VMs back up.
Also, the new data deduplication feature does indeed deduplicate data with great efficiency, however, file corruption seems to be a common occurrence, possibly even constant. Of the 22 tests I have run, I have not had a set of data that did not have at least one file with empty contents after the deduplication process has run. I suggest you avoid this feature completely.
Now, old features:
The new version of DHCP has cause some major issues for small businesses who have migrated to Server 2012. It seems at times the DHCP server will lag in response to DHCP requests, upwards of 10 minutes, before it sends a response. Many machines will time out and use a 169.254 address, including Windows 7 but not Windows 8, before the request is granted. Apparently, a mechanism was built into Windows 8 where it keeps the DHCP address it had before a reboot until the DHCP server responds, and doesn't time out the response for much longer than other operating systems. Windows 7 and Windows XP machines will just kick down to self config addresses, and a manual "ipconfig /renew" has to be kicked off, sometimes multiple times, before they'll get an address.
DNS and AD are also having response problems in some small businesses. Authentication and name lookups will fail repeatedly for local AD requests, but forwarded requests for internet name resolution come through just fine. Users wind up being able to surf the Internet, but can't access their business files or printers.
Servers with multiple HBAs, including situations with one SAS HBA to control the local hard drive and a FC or SAS HBA for external tape and RAID storage, are sometimes just not coming up with both sets of storage. Some will hang on boot, unable to access their boot volume, and some come up with the OS, but are unable to access external storage.
Also, certain low scale, uncached SAS HBAs have had serious performance issues. In particular, Dell's H310, H200, and SAS6i/R HBAs have had transfer rates down in the single digit MB/s range, with boot times in the range of a few hours. (These are the ones I've dealt with directly in my test lab at work.)
Some older tape drives, whether through FC or SAS, have had serious performance problems as well, regardless of HBA or drivers. I've talked to the driver developers for both the tape drives and the HBAs, and they can't seem to figure out where the performance issues happen, but it is before the driver even becomes involved. However, this only happens with older formats such as LTO4 and SuperDLT. The newer tape devices, such as LTO5 and LTO6, don't seem to have any issues.
Finally, The integrated Windows Backup feature, as if hardly anyone used it anyway, does not seem to be able to do any file restores except to empty drives. This has been tested from backups to hard drives, external raid arrays, external USB hard drives, and tape drives. It can do a full restore of a failed drive, but can't restore a single file that was deleted from an existing file system.
It really bothers me how Microsoft is pushing these features so hard, and yet have had so many issues that should have been caught in the first phase of beta testing. They're really losing their edge after such a wonderful product of Windows Server 2008 R2.
My testing with Windows Server 2012 R2 has just begun, but I am already seeing the problem with vanishing HBAs.
RE: Windows 8 isn't alone
9/16/2013 3:51:30 PM
This is the biggest load of garbage FUD I have read in a long time. Major issues with Hyper-V? ReFS? Dedupe corruption? Do you even know what these technologies do? Was your post in jest or do you seriously think these things?
"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken
NVIDIA to Launch Jelly Bean "Tegra TAB" Tablet
September 10, 2013, 10:44 AM
Windows 8.1 Hits RTM, Aims to Win Back Customers
August 27, 2013, 7:12 PM
Microsoft's Steve Ballmer Reportedly Didn't Plan to Retire So Soon
August 26, 2013, 9:52 AM
Quick Note: Samsung Chromebook is Top Selling Notebook on Amazon
July 18, 2013, 2:16 PM
Intel CEO Apologizes for 29% Profit Drop, Promises $150 Atom Tablets
July 18, 2013, 1:40 PM
How to Recover Most Apps After Your NVIDIA Driver Crashes in Windows 10
March 30, 2015, 12:54 PM
Tinkerer Gets Old School Mac Plus Running on the Modern Web
March 24, 2015, 6:41 PM
Facebook-Backed Oculus Rift's Release Date Slips to 2016; Valve and HTC Salivate
March 16, 2015, 5:58 PM
Hackers Steal Roughly $1 Billion From Banks Using Malware RAT
February 17, 2015, 9:30 AM
NVIDIA Kills Mobile GPU Overclocking, Robs Customers Who Paid For It
February 16, 2015, 8:59 AM
Apple Offers Refurbished 5K Retina iMacs for $2,119 Online
January 16, 2015, 12:37 PM
Most Popular Articles
Windows 10 Build 10061: A Quick Review
April 27, 2015, 10:57 AM
Ding Dong the Deal is Dead: What's Next After Failed Comcast/TWC Merger
April 28, 2015, 2:06 PM
Report: Apple Pulls the Plug on Apple Watch Store Launch
April 16, 2015, 3:18 PM
Leather-Bound LG G4 Shuffles Out, "Specially Designed" Snapdragon 808 SoC
April 28, 2015, 4:00 PM
Microsoft "Welcomes Developers" to Its New "Edge Browser" (Codename: Spartan)
April 29, 2015, 7:25 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information