Print 19 comment(s) - last by Any14Tee.. on Sep 15 at 12:49 PM

AMD Pringle pushers were seen across the street from Intel's stronghold at the Moscone center

As Intel Corp. (INTC) detailed its efforts around computer chips Tuesday morning, Advanced Micro Devices, Inc. (AMD) press representatives were seen on the street corner across the street from the Moscone Center giving away a different kind of chips -- Kellogg Comp.'s (K) Pringle chips.

The short stack (I got sour cream) bragged about AMD heterogeneous computing efforts, which include x86 based accelerated process units (APUs) (the once-precocious GPU-equipped SoC) and ARM Holdings plc (LON:ARM) licensed lightweight cores.

The chips -- "Bursting with flavor!" (mine were sour cream flavored and were okay) -- include a link to an AMD marketing page (, which appears to be a guerilla marketing effort to steal some small bit of Intel's thunder and Intel's biggest annual press event.

AMD Pringle Chips
[Image Source: Jason Mick/DailyTech LLC]

On the site AMD writes:

You probably found us from the tasty can of potato chips handed to you on the streets of San Francisco. If you don't know who we are, take a minute and read our story and learn more about the AMD APU – a different kind of chip that is versatile and powerful and enables you to use your device how you want, when you want.
Is AMD's stunt funny, or did it leave you unappetized?  Is this clever guerilla marketing or shameless cries for attention?  Only you the readers can decide.

But on an editorial note, funny or not, I can't fault AMD too much for feeding us hungry reporters.

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I don't know
By bug77 on 9/11/2013 5:16:36 PM , Rating: 2
Clever or not, people don't buy marketing. And it's been years since I found anything useful in AMD's inventory. NB underpowered CPUs with ok graphics are not my cup of tea.

RE: I don't know
By superstition on 9/11/2013 5:25:31 PM , Rating: 2
At least Intel has some competition. That's useful. The same is true regarding Nvidia.

Without AMD, GPUs and CPUs (aside from the mobile/phone space where AMD doesn't really compete as far as I know) would be more expensive and likely to progress more slowly.

It would be great if AMD were to be more competitive, but we should just be happy with what we have because it could be worse. (Unless... of course, you think you can do better than AMD against the Goliath that is Intel. If so, then start your own company and show us how it's done.)

RE: I don't know
By xti on 9/11/2013 7:08:24 PM , Rating: 1
their discrete graphics aren't useful?

RE: I don't know
By bug77 on 9/12/2013 3:26:20 AM , Rating: 2
They are competitive, but I don't use them because of Linux support. But this isn't what the article (or AMD's stunt) is about.

RE: I don't know
By bus3rr0r on 9/12/2013 10:16:54 AM , Rating: 4

I run Linux on multiple AMD devices, laptop and desktop and they work damn well..... APU and Discrete work fine in Debian, Ubuntu and Mint.

RE: I don't know
By Any14Tee on 9/15/2013 12:49:45 PM , Rating: 2
Under-powered? I think you're confused, they may not perform as good as Intel's best but for the best bucks for the money, they give you plenty.

My piledriver2 six core processor performance compares well with i3 but much cheaper.

We need to get a perspective, modern PC's are already powerful enough to carry out modern tasks but all systems require adequate memory and routine hygiene to keep adware/malware at bay, otherwise they get bloated and perform badly.

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher

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