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AMD Pringle pushers were seen across the street from Intel's stronghold at the Moscone center

As Intel Corp. (INTC) detailed its efforts around computer chips Tuesday morning, Advanced Micro Devices, Inc. (AMD) press representatives were seen on the street corner across the street from the Moscone Center giving away a different kind of chips -- Kellogg Comp.'s (K) Pringle chips.

The short stack (I got sour cream) bragged about AMD heterogeneous computing efforts, which include x86 based accelerated process units (APUs) (the once-precocious GPU-equipped SoC) and ARM Holdings plc (LON:ARM) licensed lightweight cores.

The chips -- "Bursting with flavor!" (mine were sour cream flavored and were okay) -- include a link to an AMD marketing page (, which appears to be a guerilla marketing effort to steal some small bit of Intel's thunder and Intel's biggest annual press event.

AMD Pringle Chips
[Image Source: Jason Mick/DailyTech LLC]

On the site AMD writes:

You probably found us from the tasty can of potato chips handed to you on the streets of San Francisco. If you don't know who we are, take a minute and read our story and learn more about the AMD APU – a different kind of chip that is versatile and powerful and enables you to use your device how you want, when you want.
Is AMD's stunt funny, or did it leave you unappetized?  Is this clever guerilla marketing or shameless cries for attention?  Only you the readers can decide.

But on an editorial note, funny or not, I can't fault AMD too much for feeding us hungry reporters.

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Better than nothing
By Motoman on 9/11/2013 2:37:18 PM , Rating: 5
It's a bit cheesy, but it is kind of witty and handing out free snacks pretty much guarantees that everyone around is going to want one. Even getting a few seconds of face time with IDF goers is a good thing.

On a kind-of related note, waaaay back in the day when I was doing convention duty for the software company I worked for, our company hit one out of the park with their giveaways one year. If you've ever been to a big convention, you've seen all the baubles that vendors try to throw at you in the effort of getting something in your pocket with their logo on it...and some people seem to attend such conventions for the sole purpose of collecting as many such things as they can.

One year though, our company hit on the idea of handing out underwear. Yes...underwear. Boxer shorts, to be exact, emblazoned with our logo and that of a major partner that was connected to the convention. People went NUTS. *Everybody* wanted our underwear. Including other vendors, who were bringing over piles of their own crap wanting to trade - "I'll give you 20 memory sticks for an XL!"


RE: Better than nothing
By makken on 9/11/2013 4:33:57 PM , Rating: 2
Was a good idea, but they should've done it today IMO. Yesterday IDF was largely overshadowed by the iPhone announcement, and barely made a blip in the media.

Today there was a lot more attention on IDF, as well as more relevant product announcements. From what I can tell, AMD wasn't there today.

RE: Better than nothing
By Shig on 9/11/2013 6:01:16 PM , Rating: 3
I still like AMD for intersecting x86 directly with ARM. Some of their SoCs in the pipeline look really good in certain niches. Like their new CPU that takes the Seamicro network fabric and puts it together with bobcat x86 cores, they have another that does the same with 64 bit Cortex A-15's.

RE: Better than nothing
By Shig on 9/11/2013 6:02:03 PM , Rating: 2

We're getting really close to true heterogenous computing.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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