Volkswagen Wants to Lead EV Market by 2018
September 11, 2013 10:09 AM
comment(s) - last by
EV industry domination for Volkswagen begins with the e-Golf and e-up!
The electric vehicle market is just starting to gain traction in the United States, and companies like
are so far leading the way.
However, Volkswagen wants a piece of EV action and has announced some pretty optimistic claims regarding its prospects in the market. The company intends to be the
EV industry leader by 2018
Volkswagen has traditionally emphasized diesel power for its green vehicle segment, as witnessed by
recent comments regarding the U.S. government’s indifference towards diesels
. However, during the Frankfurt Motor Show Volkswagen unveiled a pair of new production electric vehicles including an
electric version of the Golf
dubbed the e-Golf (it will arrive in the U.S. in early 2015) and the
The Volkswagen e-Golf features LED headlights and uses an 85 kW electric motor which can accelerate the vehicle to 60 mph in 10 seconds and to a top speed of 87 mph. The e-Golf can travel 118 miles on a full charge.
The e-up uses a 60 kW electric motor, features a top speed of 81 mph, and can travel 100 miles on a charge.
“We have developed the know-how for electric motors and battery systems at our own components plants, we have recruited 400 top experts for electric traction and qualified almost 70,000 development, production and service employees in this new technology — the biggest electrification training program in our industry,” Winterkorn said.
Volkswagen has a decade-long plan to more than triple the number of vehicles it sells in the United States. That's a tall order considering that sales for Volkswagen are down 1.3% through August.
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RE: Good luck with that VW...
9/11/2013 11:21:35 AM
There's potential, though. The Golf is a big seller (250k units/yr). It's something consumers are more familiar with, rather than the weird looking LEAF.
But I think your prediction is correct. Cost matters, as Nissan found when sales tripled from a $6k price cut, and VW is unlikely to make a cheaper EV than competitors with a 3+ year head start in manufacturing tech.
RE: Good luck with that VW...
9/11/2013 1:04:50 PM
Yes, but VW has deep pockets and can afford to lose money on each unit for a few years to gain market share. And with their world-wide manufacturing base most VWs are made locally anyway, so they can't be accused of dumping. Besides, is it dumping if you're losing money on every unit you sell at home and away?
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
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