Print 41 comment(s) - last by Perry Tanko.. on Sep 16 at 7:03 PM

EV industry domination for Volkswagen begins with the e-Golf and e-up!

The electric vehicle market is just starting to gain traction in the United States, and companies like Tesla Motors, Nissan, and General Motors are so far leading the way.

However, Volkswagen wants a piece of EV action and has announced some pretty optimistic claims regarding its prospects in the market. The company intends to be the EV industry leader by 2018.
Volkswagen has traditionally emphasized diesel power for its green vehicle segment, as witnessed by recent comments regarding the U.S. government’s indifference towards diesels. However, during the Frankfurt Motor Show Volkswagen unveiled a pair of new production electric vehicles including an electric version of the Golf dubbed the e-Golf (it will arrive in the U.S. in early 2015) and the e-Up.

Volkswagen e-Golf

The Volkswagen e-Golf features LED headlights and uses an 85 kW electric motor which can accelerate the vehicle to 60 mph in 10 seconds and to a top speed of 87 mph. The e-Golf can travel 118 miles on a full charge.

The e-up uses a 60 kW electric motor, features a top speed of 81 mph, and can travel 100 miles on a charge.

“We have developed the know-how for electric motors and battery systems at our own components plants, we have recruited 400 top experts for electric traction and qualified almost 70,000 development, production and service employees in this new technology — the biggest electrification training program in our industry,” Winterkorn said.

Volkswagen has a decade-long plan to more than triple the number of vehicles it sells in the United States. That's a tall order considering that sales for Volkswagen are down 1.3% through August.

Sources: Detroit News, Volkswagen

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Good luck with that VW...
By SublimeSimplicity on 9/11/2013 11:13:28 AM , Rating: 2
The eGolf they plan to launch in 2015 is behind the specs of the 2011 Nissan LEAF. Nissan has all but announced the 2015 LEAF will have significantly better range and performance.

This is also the timeframe that Telsa will be heading down market to introduce a $35k 200 mile range EV.

It will take a miraculous amount of tech improvement and razor thin profit margins for VW to own the EV market by 2018 with that known competition.

RE: Good luck with that VW...
By Mint on 9/11/2013 11:21:35 AM , Rating: 2
There's potential, though. The Golf is a big seller (250k units/yr). It's something consumers are more familiar with, rather than the weird looking LEAF.

But I think your prediction is correct. Cost matters, as Nissan found when sales tripled from a $6k price cut, and VW is unlikely to make a cheaper EV than competitors with a 3+ year head start in manufacturing tech.

RE: Good luck with that VW...
By DT_Reader on 9/11/2013 1:04:50 PM , Rating: 2
Yes, but VW has deep pockets and can afford to lose money on each unit for a few years to gain market share. And with their world-wide manufacturing base most VWs are made locally anyway, so they can't be accused of dumping. Besides, is it dumping if you're losing money on every unit you sell at home and away?

By Dr. Kenneth Noisewater on 9/11/2013 7:48:08 PM , Rating: 2
Right now VW looks like Sony or MS, fearing cannibalizing of their existing ICE-based products. They need to take a lesson from Apple and preemptively cannibalize themselves before others get their knives and forks out.

This e-Golf is pretty darned poor. It needs at least 40kWh worth of $250/kWh battery and 0-60 in between 6 and 7 seconds to be worth $35-40k. RAV4EV is not too far off that price and that includes presumably some licensing fees to Tesla.

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