IDF 2013:With New "Quark" SoCs, Intel Wants You to Eat Its Chips (Literally)
September 10, 2013 2:13 PM
comment(s) - last by
New Quark family consumes 1/10th the power of Atom, targets
While Apple, Inc. (
) is dominating the headlines today with the announcement of its
iPhone 5C and iPhone 5S
-- the latter of which is powered by a mobile industry first
Holdings Plc (
) architecture chip -- ARM's arch nemesis Intel Corp. (
) was strutting its stuff at day one of the 2013 Intel Developer Forum at the Moscone Center in San Francisco, Calif.
I. Quark -- the Third Consumer Pillar
Among the highest profile announcements in a packed keynote was the unveil of Quark, a new family of low-powered system-on-a-chip designs. Intel was light on technical details, but it revealed that Quark would target the "i
nternet of things
The new Intel chips join the Core and Atom brands, as a fourth major family of consumer chips. Intel is aiming them at wearables, consumer appliances, biomonitoring devices. Reference boards will be available to partners in Q4 2013.
Intel believes the buzz on the "internet of things". [Image Source: Jason Mick/DailyTech LLC]
The new chips are one fifth the surface area of a typical Atom chip and consume one tenth the power.
Intel CEO Brian Krzanich unveils the upcoming Quark SoC family.
[Image Source: Jason Mick/DailyTech LLC]
Intel views lightweight processors as a key emerging market, and is eager not to miss the boat this time around, as it did in the mobile space. Comments new CEO Brian Krzanich, "Our strategy is actually very simple. Our plan is to lead in every segment of computing."
II. Quark Smartwatches in 2014?
With the market currently buzzing about smartwatches, including Samsung Electronics Comp., Ltd.'s (
, Intel is eyeing the
emerging wearable market
with hungry eyes
. Its CEO boasts, "Yes, we're working on wearables, we have wearables."
Intel did not reveal the architecture for the platform. Some have speculated that Intel may be using some derivative of lightweight licensable instruction sets like ARM
. I feel the MIPS route is more plausible as Imagination Technologies Group Plc (
) is actively hunting for licensing partners, and it would be less of a blow to Intel's image than embracing ARM. One thing's for sure -- Quark will compete with
intellectual property cores (IP cores).
Samples of the Quark X1000 ship to partners in Q4 2013.
[Image Source: Jason Mick/DailyTech LLC]
Intel says the design is "fully synthesizable", meaning it can be tweaked to partner needs asked whether the architecture could potentially be produced at cheaper third party fabs, Mr. Krzanich responded affirmatively, but clarifed that for now Intel's plan was to keep Quark "within Intel."
Among the devices powered by Quark shown included a smartwatch reference design and a prototype of a patch that monitors blood pressure and EKG readings, from a company called
, a Cambridge, Mass. startup supported by Medtronic, Inc. (
). Intel also said that it had reference injectable and ingestable (swallowable)
This article is over a month old, voting and posting comments is disabled
And let the cpu wars start again
9/10/2013 5:59:45 PM
Nice move. At least this time won't be too late to the market
RE: And let the cpu wars start again
9/10/2013 7:52:45 PM
They arent too late to the smartphone market. All it takes is one amazing chip to turn things around and make them the market leader, for example the Core 2 chip that dominated the PC market. That chip came out of nowhere and almost killed AMD.
People seem to forget that while manufacturers use a specific chip for their product, if one comes along that's more powerful and consumes a fraction of the power that their current selection uses, they will switch to the newer more powerful and less energy dependent chip. It's just good business to work it that way.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
Apple Announces $99 iPhone 5C, iPhone 5S with 64-bit A7 Processor and "Touch ID"
September 10, 2013, 1:15 PM
Qualcomm One-Ups Samsung With Toq Smartwatch
September 5, 2013, 3:31 PM
Samsung Announces Galaxy Note 3, $299 Galaxy Gear Smartwatch
September 4, 2013, 1:35 PM
Hacker Exposes Gaping Hole in Google Glasses With Nasty QR Codes
July 17, 2013, 4:45 PM
Intel Looks to Push Smartphone Atoms, Will "Consider" Playing Fab for ARM Rivals
July 1, 2013, 11:59 AM
Amazon Releases New and Refreshed Kindle Fire Tablets, Announces Fire OS 4
September 17, 2014, 10:23 PM
Apple Launches iOS 8 for iPads, iPhones
September 17, 2014, 1:54 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
5.7" ZTE ZMAX "Phablet" Coming to T-Mobile Sept 24 for $252
September 17, 2014, 11:50 AM
Sony Forecasts $1.7B "Impairment Charge" Due to Poor Smartphone Sales
September 17, 2014, 9:40 AM
More Evidence Points Towards 1GB of RAM for iPhone 6, iPhone 6 Plus
September 16, 2014, 3:35 PM
Most Popular Articles
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
Russian Hackers Compile List of 10+ Million Stolen Gmail, Yandex, Mailru
September 11, 2014, 11:41 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information