Microsoft Holding Surface 2.0 Event September 23
September 10, 2013 12:02 PM
comment(s) - last by
Many are expecting a newer, better Surface
Microsoft sent out invitations to its Surface 2.0 event today, which is expected to show off new Surface hardware.
The Surface 2.0 event will be held September 23 in the Chelsea neighborhood of New York City.
While Microsoft hasn't been clear about what it's revealing at the event, many suspect it will be a new Surface model (or even more than one).
, we likely won't see a Surface with a radically smaller screen than the previous generation (which sits at 10.6 inches for both the Surface Pro and Surface RT). Also, other reports have said that the next-generation Surface RT (which is rumored to be called Surface 2 with no RT in the title) will have
Qualcomm's Snapdragon processor
, and that the
Surface 2 Pro
will get over eight hours of battery life, a Haswell processor, a docking station (which is supposed to feature three USB ports, a microphone port, an audio output port for headphones or external speakers, and a 1 Gbps Ethernet port for a direct connection into a router) and 8GB RAM. The Surface 2 reportedly won't be compatible with the docking station.
Microsoft really needs to step it up with the next Surface. The previous generation didn't seem to attract many buyers for various reasons, from the fact that Windows RT was a bust (it's not a full Windows 8 experience and cannot run legacy apps) to the high prices of both tablet models.
Surface with Windows RT was released in October 2012 while Surface with Windows 8 Pro was released in February 2013. The 32GB Surface RT launched at $499 and has been
slashed to $349
(the 64GB version is now $449). The Surface Pro also
saw a cut
from $899 to $799 for the 64GB model. The 128GB version costs $899.
In July, it was reported that Surface sales totaled just $853 million for the fiscal year 2013. Microsoft failed to mention which portion of those sales were Surface RT sales and which were Surface Pros.
Microsoft worked real hard to push its Surface tablets with promotions like
giving away 10,000 Surface RT tablets
to teachers at the International Society for Technology in Education (ISTE) and introducing the "Microsoft Surface for education limited time offer," which gave discounted
to schools and colleges interested in adopting the tablets until August 31.
But the efforts failed. In July, Microsoft took
a $900 million charge on the Surface
due to the flop in sales.
Microsoft is now trying to become a devices and services leader with a new restructuring plan -- called "One Microsoft" -- that will bring Windows Phone, PC and Xbox units closer together for a more seamless experience across multiple devices. Current CEO Steve Ballmer will also be replaced in the next year,
possibly by Ford CEO Alan Mulally
or Computer Sciences Corp.'s (CSCs) CEO Mike Lawrie.
It remains to be seen whether or not the restructuring plan and all of its changes will help the Surface make a splash in the tablet sector.
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RE: It's kind of a shame...
9/10/2013 11:08:33 PM
Well, as you said cost of parts = $120, but how does costs of having an additional model come into play? If they make it right the drive should be located at a place where you can simply remove it and plug a different one in. That minimum of $200 actually means they are able to charge a higher premium just for the priviledge of having extra storage, very much like how Apple charging $799 for 128Gb iPad.
I know all hardware vendors are practically doing the same thing. I am just saying Microsoft can try to be different and selling their hardware at a fairer price, to encourage people to buy it. Just look at the ultrabook segment with 256Gb SSD drive, see how much it cost now? Microsoft can be a game changer by selling it cheaper while not eating into their profit margin compare to selling the 128Gb model. Or they can just follow the crowd mentality and be just the same as everyone else, that approach will not really make their product stands out.
RE: It's kind of a shame...
9/11/2013 1:37:14 AM
I've seen 256GB SSDs go for $159. The NAND itself should be less expensive. And Microsoft is not paying retail prices.
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