Print 56 comment(s) - last by troysavary.. on Sep 11 at 5:23 PM

Many are expecting a newer, better Surface

Microsoft sent out invitations to its Surface 2.0 event today, which is expected to show off new Surface hardware.

The Surface 2.0 event will be held September 23 in the Chelsea neighborhood of New York City. 

While Microsoft hasn't been clear about what it's revealing at the event, many suspect it will be a new Surface model (or even more than one). 

According to TechCrunch, we likely won't see a Surface with a radically smaller screen than the previous generation (which sits at 10.6 inches for both the Surface Pro and Surface RT). Also, other reports have said that the next-generation Surface RT (which is rumored to be called Surface 2 with no RT in the title) will have Qualcomm's Snapdragon processor, and that the Surface 2 Pro will get over eight hours of battery life, a Haswell processor, a docking station (which is supposed to feature three USB ports, a microphone port, an audio output port for headphones or external speakers, and a 1 Gbps Ethernet port for a direct connection into a router) and 8GB RAM. The Surface 2 reportedly won't be compatible with the docking station.

Microsoft really needs to step it up with the next Surface. The previous generation didn't seem to attract many buyers for various reasons, from the fact that Windows RT was a bust (it's not a full Windows 8 experience and cannot run legacy apps) to the high prices of both tablet models. 

Surface with Windows RT was released in October 2012 while Surface with Windows 8 Pro was released in February 2013. The 32GB Surface RT launched at $499 and has been slashed to $349 (the 64GB version is now $449). The Surface Pro also saw a cut from $899 to $799 for the 64GB model. The 128GB version costs $899.

In July, it was reported that Surface sales totaled just $853 million for the fiscal year 2013. Microsoft failed to mention which portion of those sales were Surface RT sales and which were Surface Pros. 

Microsoft worked real hard to push its Surface tablets with promotions like giving away 10,000 Surface RT tablets to teachers at the International Society for Technology in Education (ISTE) and introducing the "Microsoft Surface for education limited time offer," which gave discounted Surface RTs to schools and colleges interested in adopting the tablets until August 31.

But the efforts failed. In July, Microsoft took a $900 million charge on the Surface due to the flop in sales. 

Microsoft is now trying to become a devices and services leader with a new restructuring plan -- called "One Microsoft" -- that will bring Windows Phone, PC and Xbox units closer together for a more seamless experience across multiple devices. Current CEO Steve Ballmer will also be replaced in the next year, possibly by Ford CEO Alan Mulally or Computer Sciences Corp.'s (CSCs) CEO Mike Lawrie. 

It remains to be seen whether or not the restructuring plan and all of its changes will help the Surface make a splash in the tablet sector. 

Source: TechCrunch

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RE: It's kind of a shame...
By CaedenV on 9/10/2013 5:34:13 PM , Rating: 2
That is very much a generational thing. My generation does not lust after those old brands like our parents did. But the thing about being the top brand of a given item is that you get to make your product ultra exclusive and sell extremely low volume. I mean, compared to Ferrari unit sales the Surface RT was a huge hit... but Ferrari's have a bit more profit per car to make that work for them.

But you cannot sell electronics the same way you sell cars, watches, and... whatever Prada is or sells (I honestly don't know, I only know the name). Ultra exclusive items have ways of fighting the devaluing nature of time, and some even increase in value at times... but not computers. A 10 year old computer with a gold case is the same thing as a 10 year old computer in a steel case: scrap metal.

All that said MS has a serious problem outside of all of that, and I am an excellent example of it: I am a MS fan, and I have no inclination to buy any hardware from them.
I mean, the XBox, the X360 (after the rrod issue was dealt with), their keyboards and mice, the Zune, and Surface have all been pretty great products... but I have never actually wanted to buy any of them. I buy and use their software all of the time, I purchase apps from their various ever-changing ecosystems without any qualms or concerns, and I really like MS as a company. But when it comes to their hardware there is not a single one that has jumped out at me as a 'must have' item even if price was not an issue (and their price would detour me even if they did have something I wanted). I sadly do not have any constructive criticism as to why this is, but if they have not won me over on the purchase of a product when I am a fan, then I am really confused as to how they think they will reach a broad audience.

RE: It's kind of a shame...
By Argon18 on 9/10/2013 9:08:02 PM , Rating: 1
It is absolutely not a generational thing. Porsche, Ferrari, Rolex, Prada, and other luxury brands are posting record profits. It isn't old farts buying either. It's young people with money. Not bragging but I'm 27 and just bought my first new Ferrari (a California). I don't give two shits about tablets and electronic gizmos. I don't own any Apple or Microsoft products even, not one. I have a PS3 that I haven't used in a few years, and an Android phone from 2010. I don't know how old you are, but I'm guessing you don't care about luxury goods because you cannot afford them.

By The Von Matrices on 9/11/2013 12:05:30 AM , Rating: 2
This absolutely is a generational thing. You are an exception, and there have been numerous studies to support this. For example, Dailytech even reported on it a few years ago:

RE: It's kind of a shame...
By troysavary on 9/11/2013 8:55:18 AM , Rating: 2
Not everyone has to compensate for their small penis with a Ferrari. You show the typical elitist idea that if someone doesn't want what you have, they must secretly be jealous. I don't want a Ferrari because it has no use at all for me. I have 4 kids, I like going offroad, I camp, fish and hike for fun. How would an overpriced two seater with a couple inches of ground clearance and no real trunk suit me?

RE: It's kind of a shame...
By Cheesew1z69 on 9/11/2013 10:27:50 AM , Rating: 1
And love how he says "Not bragging but"...

Yep, no bragging at all, like anyone gives a shit what he bought to begin with... LOL

RE: It's kind of a shame...
By troysavary on 9/11/2013 5:16:46 PM , Rating: 2
I would not even have bothered to reply if he didn't end by saying that only those who can't afford it say thy don't want it. There are plenty of multi-millionaires who could easily afford a fleet of Ferraris but own none because they have no need or desire for one. I can't afford one, but even if I could, I wouldn't want one. If one were given to me, I'd sell it. I judge my purchases on how it will benefit me or my family, not on what status it will give me in the eyes of people I neither know nor care about.

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins

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